Trek Women’s Advocates from across North America are joining the company’s leadership in Waterloo, Wisconsin, this week for the third annual Trek Women’s Advocate Summit.
Now in its third year, the Trek Women’s Advocate Program is set up to make a bigger impact than ever. Since its creation in 2016, the program has doubled in size. For the 2018-2019 year, 104 Trek Women’s Advocates will represent partner retailers and Trek stores in their respective communities to lead outreach efforts, group rides, clinics, and events.
They arrived by car, plane, and bicycle (one advocate bike-packed over 300 miles from Minneapolis to Trek’s Global Headquarters) to attend seminars with Trek’s marketing, engineering, design, retail, manufacturing and product development teams. During the three-day summit, advocates will ‘learn tools that will help strengthen the relationship between women riders and retailers in their hometowns’.
“Advocacy for women’s cycling is a grassroots effort,” said Trek’s Global Women’s Marketing Manager Emily Bremer, “and this program is making a true impact on communities across North America. We see this in the growing number of women joining the sport where our advocates are placed.”
Up from 70 advocates in 2017, the 104 Trek Women’s Advocates were chosen from a diverse pool of over 300 applicants, and they bring a wealth of experience to the program.
“With the continued growth of this program and more advocates in the field,” said Bremer, “now even more communities will benefit from the passion and enthusiasm of our advocates.”
In addition to attending seminars with Trek leadership, Trek Women’s Advocates will meet two of Trek Factory Racing’s premier female athletes: World Champion triathlete Holly Lawrence and World Champion downhiller Rachel Atherton.
Trek adds that it sees a strong future for women in the sport and is fully committed to making cycling better, more inclusive, and more accessible for women through programs like this one.
The company also recently launched a women’s professional road team and next month will host the second annual World Cup Waterloo, an elite cyclocross race that sparked a conversation last year when it became the first World Cup cyclocross event to offer equal payout to the women’s and men’s fields.