Tifosi Optics has confirmed a key addition to its national sales management team. Dave Snow joins the company as its west coast/Canada sales manager for Tifosi’s bike, run and golf specialty sunglass business.
“The active sport channels for Tifosi are the strongest portions of our business,” said Tifosi co-founder and CEO, Joe Earley. “Dave is an industry veteran and we require expert sales management to focus on these key areas for the company.”
Dave Snow is no stranger to the sunglass industry – with more than 20 years of sales management experience, including recently serving as the North American Sales Manager for Ryders Eyewear.
“I couldn’t be more excited to join the Tifosi Optics team,” Snow said. “It’s not only Tifosi’s commitment to an affordable, high-quality product that I love. It is also the extent to which Tifosi values their customers and partners. Today, we see many brands losing their capacity to engage with their base as they lose their independence to larger companies. Tifosi’s continued commitment to relationships is second to none and it shows in the fact that they are the number one selling eyewear brand in specialty cycling and running stores. I look forward to contributing to the continued success of this truly special, independent eyewear brand.”
Tifosi Optics notes that it provides technically advanced eyewear to sports enthusiasts with a ‘dedication to authenticity, affordability, and innovation’. Founded in 2003, Tifosi has grown to become a leading sunglass brand in specialty running, cycling and golf retailers. Tifosi Optics sunglasses are sold at over 5,000 retailers in 38 countries around the world.