As part of the Time to Tri initiative, USA Triathlon and IRONMAN are hosting three-minute triathlons at Rock ‘n’ Roll Marathon Series expos across the United States. The mini-triathlon experience, paired with free training resources and exclusive first-timer offers, is focused on Time to Tri reaching single-sport athletes who may consider a triathlon as their next racing goal.
Launched by USA Triathlon and IRONMAN in January 2018, Time to Tri is an industry-wide initiative to recruit 100,000 new triathlon participants by the end of 2020. Through its online hub at mytimetotri.com, the initiative supports new triathletes with free training plans, training and racing advice, motivational tools and other resources.
In addition to the online platform, USA Triathlon and IRONMAN are engaging in ‘proactive outreach to identify new and aspiring triathletes with the running community as a primary target audience.’
“We know that experienced single-sport athletes, especially runners, are likely to consider trying a triathlon,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “Many runners already cross-train with swimming and cycling. By engaging with half-marathoners while they’re at the big race, we get them thinking about what comes next — and for some, triathlon is the perfect fit.”
At each Rock ‘n’ Roll Marathon expo stop, visitors can take part in a three-minute mini-triathlon featuring one minute of dryland ‘swimming’ on a specialized trainer, one minute of cycling on a stationary spin bike and one minute of running on a treadmill. When the three minutes are up, participants receive a Time to Tri-branded finishers’ medal. While at the expo, visitors will be able to locate triathlon clubs in their area, swimming pools and other resources to get started in swim/bike/run.
“Triathlon is a fantastic sport for athletes of all ages and ability levels, and we want everyone to experience it first-hand,” said Christopher Stadler, Chief Marketing Officer of IRONMAN. “Our mini-triathlon is a great opportunity to reach out to prospective triathletes, and set them to their first finish line.”
Already this year, Time to Tri has had a presence at pre-race Health & Fitness Expos for Rock ‘n’ Roll Marathon Series races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver and Los Angeles. The next stop will be the Rock ‘n’ Roll Savannah Marathon and Half Marathon from November 3-4 in Georgia, followed by two more Rock ‘n’ Roll Marathon Series events to close out the 2018 season.
In addition to the mini-triathlon, expo visitors can take a tour of the training and racing resources at mytimetotri.com. They will be invited to self-select their skill levels in the swim, bike and run disciplines to receive a free, customized sprint triathlon training plan and address any concerns or misconceptions they may have about the sport of triathlon.
Finally, participants will have the chance to enter a sweepstakes to receive giveaways including a Quintana Roo triathlon bike, ROKA wetsuit, various ROKA swimming gear and a pair of Brooks running shoes.
Time to Tri Expo Booth Stops | 2018 Rock ‘n’ Roll Half Marathon Series
Apr 28 — Nashville, Tenn.
Jun 3 — San Diego, Calif.
Jun 10 — Seattle, Wash.
Jul 22 — Chicago, Ill.
Sep 2 — Virginia Beach, Va.
Sep 16 — Philadelphia, Penn.
Oct 7 — San Jose, Calif.
Oct 21 — Denver, Colo.
Oct 28 — Los Angeles, Calif.
Nov 4 — Savannah, Ga.
Nov 11 — Las Vegas, Nev.
Dec 2 — San Antonio, Tex.