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Tredz Bikes appoints Stuart Read as Head of Commercial


Tredz Bikes, the specialist UK performance cycling retailer, has announced the appointment Stuart Read as Head of Commercial. Read is an experienced hand in the bike industry, having developed an impressive career in various roles at Evans Cycles.

Joining Tredz Bikes in November 2018, Stuart Read will be leading the buying team which works with some of the most prestigious brands in cycling including Specialized, Giant, Cube and Orbea.

Tredz Bikes is billed as ‘the UK market leader in performance cycling’. From its beginning as a single store in the 1980s to the launch of the retail website in 2006, Tredz Bikes has built up an impressive range of over 500 bike, kit and accessories brands. The Welsh-born retailer was acquired in 2016 by the Halfords Group, announcing its ambition to develop and grow the retailer to better serve the performance cycling market.

Alexander Bartholomew, Managing Director of Tredz Bikes said, “Stuart is a fantastic addition to the Tredz Bikes leadership team. He knows the bikes, the brands and has a deep affinity with our own values of customer obsession, expertise and quality. I am delighted to welcome him on board at this exciting time for the business.”



Stuart Read said, “It’s really exciting to be joining Tredz Bikes, a business with a lot of ambition, drive and passion for the industry. I hope to continue and evolve the great work being done, adding my own enthusiasm and the experience I’ve gained from the last 15 years working with Evans Cycles. I am looking forward to the challenge, the opportunity to work with new brands and the expertise that I can learn from, not to mention the incredible riding the new location has to offer!”



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