Trek and Bontrager have announced that all Bontrager carbon wheels will be covered under a two-year, no-cost replacement program through the Carbon Care Wheel Loyalty Program.
The bike company and accessories brand add that ‘the parameters of the program are simple: in the unlikely event that you damage your Bontrager carbon wheels within the first two years of ownership, Bontrager will replace them for free.’
This update to Bontrager’s existing Carbon Care Wheel Loyalty Program goes into effect immediately and applies to all Bontrager carbon wheels purchased within the last two years. It covers Bontrager carbon wheels that come stock on bikes as well as aftermarket purchases, and ‘comes at no additional cost to the original owner.’
The updated program also offers coverage beyond two years from the original date of purchase, with ‘steeply discounted rebuild or replacement available to all original owners of Bontrager carbon wheels, regardless of the date of purchase.’
Earlier this year, Bontrager releasing a full line-up of quality carbon hoops. The line-up includes Line Pro 30 and Kovee Pro 30 MTB wheels (US$1200 MSRP), Aeolus Pro 3 and 5 road wheels (US$1300 MSRP), and Aeolus XXX road wheels (US$2400 MSRP).
“Nice carbon wheels are a big investment, and one that’s worth making,” said Bontrager Wheels Product Manager Graham Wilhelm. “But wheels take a lot of punishment. Riders want the assurance that if something does go wrong, they haven’t wasted their money. With Bontrager, you get confidence in your purchase along with the amazing performance of our carbon wheels.”
Trek adds that the updated Carbon Care program reinforces Bontrager’s commitment to standing behind its products and its customers. In addition to the updated Carbon Care Wheel Loyalty Program, Bontrager backs all its products with the Unconditional Bontrager Guarantee. This offers all customers ‘30 days to love a Bontrager product’. Meanwhile, the Bontrager Crash Replacement Guarantee offers free replacement of any Bontrager helmet if it’s impacted within the first year of ownership.