Home All news

Tri retail consolidation: PLAYTRI acquires Endurance House


Driving the consolidation of endurance sport retail in the USA, PLAYTRI Franchising has acquired Endurance House International. This acquisition will ‘combine two powerhouses in the world of triathlon retailing into the largest chain of triathlon-focused retail locations in the nation, with 18 locations in nine states.’ Terms of the deal were not disclosed.

Endurance House was founded in 2006 by Jamie and Tara Osborn to supply gear to people with a passion for triathlons, marathons, swimming and all things endurance. The first location in Madison, Wisconsin was seen as a success and they began franchising in 2012. Today, Endurance House operates 12 stores in nine US states with another location opening soon. The retailer also reports ‘impressive annual sales growth’. The Osborn’s are avid triathletes and will continue on as a part of the leadership team with PLAYTRI.

In 2000, PLAYTRI was founded as a triathlon coaching company, adding race production in 2004. In 2011, the husband and wife team of Ahmed Zaher and Staci Brode opened the first of six PLAYTRI stores. Zaher and Brode, also both avid athletes, saw the stores as ‘great places for athletes of all levels to gather in the community’.

Over time the husband and wife team ‘worked to perfect the model enabling them to help more people reach their health and fitness goals’. Zaher brings a wealth of athletic training to the business as a former member of the Egyptian Olympic swim team and an 8-time IRONMAN World Championship finisher. Trained as a Mechanical Engineer, Zaher has experience as a Shell and Exxon franchisee. Brode holds a Marketing and Business Honors degree from the University of Texas at Austin and originally found the sport of triathlon in 2001 while looking for a way to get back in shape.

Rounding out the leadership team as the CEO of PLAYTRI Franchising is Stephan Brown, an experienced senior executive in the consumer products industry, at Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force – the largest flying, vintage-military aircraft organization in the world. Brown has competed as an age group triathlete for 32 years and owns the PLAYTRI Colleyville franchise location.

According to Brown, “PLAYTRI Franchising plans to actively expand; with the goal of operating in all 50 US States; training and equipping athletes to reach their fitness goals in the most well-rounded athletic endeavour ever conceived.”

For individuals or organisations interested in franchising opportunities, contact Stephan Brown at +1 (850) 978-2736 or info[at]playtri.com.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.