12 months after leading UK sports retailer Sports Direct took on ownership of TRI UK, the multisport retailer, originally based in Yeovil, South West England, has now opened a new flagship superstore in Shirebrook, Derbyshire.
TRI UK’s flagship superstore on Meadow Lane in Shirebrook is situated on the same site as a major Sports Direct general sports store.
TRI UK adds that the new store is… ‘Packed with top-of-the-range brands and innovative kit to improve running, cycling and swimming performance, the new 20,000 square-foot store in Shirebrook, Derbyshire, caters for pro, amateur and beginner endurance athletes from all corners of the UK – and beyond.’
As well as bringing new jobs to the area, many of TRI UK’s Yeovil staff have also relocated to Shirebrook. A company spokesperson said “We greatly look forward to seeing customers, old and new, at our new store and to continue serving the triathlon community – as we have been for over 25 years.”
Similar to its original Yeovil store, TRI UK has installed an ‘endless’ swimming pool, so wetsuits can be tried in the water before purchase. Meanwhile, cyclists can make use of the GURU bike-fitting service. In addition, the cycle workshop’s team can carry out bike repairs and tests.
The Mizuno Running Solution by ViMove is available for store visitors to try, with a wearable sensor used to help identify the ideal run shoe. There’s also an on-site café for athletes/visitors to make use of.
The store’s impressive bike line-up includes Cannondale, Cervélo, Focus and GT, Look, Open, Forme, Marin, Colnago, Orro, Argon 18, Factor, J Guillem and Rocky Mountain.
The clothing, accessories and shoe ranges include brands such as Mizuno, Fizik, Northwave, 2XU, FOOR, Dare2TRi, Arena, Assos, Endura, Castelli, Oakley, 3T, Mavic, Zipp, Met, Fabric, Topeak, Crank Brothers, Continental, Pirelli, Hutchinson and Muc-Off. Swimming apparel and goggle brands include Arena, Dare2tri and Foor.
A spokesperson for UK cycling distributor I-Ride Ltd said “This will be a destination store for thousands of people in the UK and from abroad, bringing the best cycling products together. We are pleased to supply this new store with some of our most exciting brands.”
2XU, Sales and Marketing Director Mike Martin added “After working with TRI UK for over 10 years we’re delighted about the launch of this store. It’s important customers have the opportunity to look at 2XU’s products before buying them so they can appreciate their technology and performance benefits.”
Address: TRI UK, Brook Park, Meadow Lane, Shirebrook, NG20 8RY
Phone: +44 (0)343 7771782
Monday 10:00 – 20:00
Tuesday 10:00 – 20:00
Wednesday 10:00 – 20:00
Thursday 10:00 – 20:00
Friday 10:00 – 20:00
Saturday 09:00 – 19:00
Sunday 10:30 – 16:30