Erin Beresini, Editor-in-Chief of Triathlete mag, has been promoted to Editorial Director of Magazine & Digital Media for Women’s Running, Competitor Running and VeloNews in addition to her current duties.
In her new role, she will ‘coach the editorial vision for each brand, guide their editorial mix in relation to the marketplace, help develop their magazines and websites, and help launch new streaming video shows and podcasts.’
Before becoming Triathlete’s Editor-in-Chief in 2016, Beresini held positions as a fitness editor, online staff writer, and health and fitness columnist at Outside magazine. She has written for Outside, Men’s Journal, Men’s Health, Entrepreneur, Inspirato, espnW, and The New York Times.
She published her first book, Off Course: Inside the Mad, Muddy World of Obstacle Course Racing with Houghton Mifflin Harcourt in 2014 and is a graduate of Stanford University’s graduate program in journalism. Beresini is an accomplished endurance athlete, too, with 5 IRONMAN finishes and an XTERRA World Champion title in her age group. She has also raced an ÖtillÖ swim-run, the Zion 100 Mile Trail Run, the California Triple Crown, Spartan Ultra Beast, a solo 24-hour mountain bike race, and the Boston Marathon after qualifying.
“Erin’s track record of success and leadership at the helm of Triathlete plus her entrepreneurial approach to media will enable our growth strategy for these brands,” said Andrew Pemberton, CEO of Pocket Outdoor Media. “Erin’s sense of what readers want, and her eye for presenting that content, will improve the audience we deliver for our partner brands.”
“Working with all four of these top sports brands – several of which I grew up reading – is a dream come true,” said Beresini. “I am thrilled to support them and their editorial missions heading into 2019 and beyond.
“Each brand has a unique, dedicated audience, and I look forward to working with our expert editorial teams to deepen our connection with those audiences through smart, editorially-driven products.”
Pocket Outdoor Media is a leading publisher in endurance sports. Its brands influence and engage athletes through a combined print, online and social audience of 44 million runners, cyclists, triathletes and swimmers.
Its brands include VeloNews, ‘the authoritative voice of cycling’; Triathlete, ‘the world’s #1 triathlon resource’; Women’s Running, ‘the world’s largest running magazine for women’; Competitor.com, ‘the most trusted website for runners’; and VeloPress, ‘the world’s leading publisher of books on endurance sports’.
Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California.