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‘Unprecedented global coverage’ for 2018 IRONMAN World Championship

KAILUA KONA, HI - OCTOBER 14: Swimmers waits for the start of the men's swim before the IRONMAN World Championship on October 14, 2017 in Kailua Kona, Hawaii. (Photo by Tom Pennington/Getty Images for IRONMAN)

Celebrating ‘40 Years of Dreams’, IRONMAN has announced ‘unprecedented global coverage from the Island of Hawai`i for the 2018 IRONMAN World Championship brought to you by Amazon.’ This year, as IRONMAN celebrates its 40th anniversary, nearly 20 hours of live coverage is scheduled. This will be available through NBCSN, NBC and NBCSports.com in the United States and globally through a partnership with Facebook on www.facebook.com/IRONMANNow.

Beginning in the early morning hours with athlete body marking, the coverage will take viewers through the male and female professional races and all the way through the event’s final finisher just after midnight on Saturday, October 13th.

Helping to produce the media coverage at this year’s event is Amaury Sport Organisation (A.S.O.). IRONMAN adds that A.S.O. is a best-in-class television production company that is highly experienced in live coverage of endurance sports events, such as the Tour de France to audiences around the world.

‘The live-action will include more cameras than ever before and aerial imagery that will put viewers into the heart of the race, showcasing the amazing beauty and gruelling conditions that the island of Hawai’i is known for.’

“There is no better way to celebrate IRONMAN’s 40th Anniversary and the amazing achievements of our athletes from around the world than with coverage that takes viewers inside the action,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “As we celebrate this important milestone in our history, we are proud to be able to work with premiere global media companies to give an unprecedented look inside the pinnacle event of endurance sports.”

Coverage for the 2018 IRONMAN World Championship begins on Tuesday, October 9 with daily live shows at 14:00 ET from the Island of Hawai`i, running through race day on www.facebook.com/IRONMANNow.

The daily coverage will bring the global audience to the island with behind-the-scenes access to the athlete preparation, interviews with professional athletes, age groupers, legends of the sport as well as presentations of the iconic course and event.

The IRONMAN World Championship will be broadcast in the USA through the various platforms of NBC Sports including the live start of the race on NBCSN on Saturday, October 13 from 12:30-14:00 ET with live reports airing on NBCSB and NBC throughout race day and the live race coverage on NBCSports.com. A full race highlight program will air on NBCSN, Sunday, October 14 from 12:00-01:00 ET and 13:00-14:00 ET.

The IRONMAN Now channel on Facebook Watch will provide 20 hours of live coverage on race day.
The live body marketing show will air from 10:40-11:40 ET, and will feature a fully-produced, ‘red carpet’ event as athletes prepare for their race.

Paula Newby-Fraser, 8x IRONMAN World Champion will join IRONMAN World Champion Greg Welch, 3x IRONMAN Champion Michael Lovato and IRONMAN Europe Commentator Paul Kaye to capture the tension and excitement of the event. Live in-depth race coverage will begin at 12:10 ET and continue through the male and female professional races.

Coverage will continue at 05:20 ET on Sunday, October 14, with the Finish Line Party, a celebration of the IRONMAN World Championship as the 2018 crowned champions will come back to the celebratory finish line, and as spectators cheer on the final athletes as they cross the finish line.

Located on the west coast of the island of Hawai`i, Kailua-Kona offers an ideal year-round climate for this iconic, single-day sporting event. The 2018 field of athletes will tackle the ROKA 2.4-mile ocean swim in Kailua Bay, followed by the Ventum 112-mile bicycle ride along the Queen Ka’ahumanu Highway from Kailua-Kona to the turnaround in Hawi, capped with a 26.2-mile HOKA ONE ONE run beginning on Ali’i Drive.

Here, spectators pack the roads, up Palani Road to the Queen Ka’ahumanu Highway, before making their way to the infamous Natural Energy Laboratory of Hawai`i Authority. Athletes will complete their journey to the roar of tens of thousands of spectators as they cross the historic Ali’i Drive finish line.




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