USA Cycling has launched a redesigned membership program, highlighted by a new low-cost option for cycling enthusiasts and fans to become members of the sport’s national governing body. The new program aims to bring many more cycling enthusiasts into the USA Cycling community ahead of the Tokyo 2020 Olympic Games and USA Cycling’s 100 year anniversary in 2020.
Both new and renewing USA Cycling members will have three membership options to choose from: BASIC, SILVER and GOLD, in addition to purchasing a racing license. The new BASIC membership allows cycling enthusiasts to join USA Cycling at a base price of just US$20, providing access to a ‘wide array of member benefits while supporting USA Cycling’s efforts to grow the sport’.
“Our mission is to develop the sport of cycling at all levels, but historically we have focused on just a small portion of the cycling community who chooses to race,” said Derek Bouchard-Hall, USA Cycling President & CEO. “With our new BASIC membership, our goal is to attract far more cyclists and cycling fans into the USA Cycling community and increase our ability to have a positive impact on the sport of cycling in the United States.”
All membership levels provide a variety of benefits, including a complimentary, 1-hour consultation with a USA Cycling certified coach and USA Cycling’s new PedalPerks program that provides discounts on a wide range of products and services. Members also gain access to exclusive offers from USA Cycling partners including ASSOS, Science in Sport (SIS), KT Tape, and Solos Smart Glasses.
Additionally, all members will receive curated content via monthly newsletters designed to educate, inspire and inform members on various cycling-related topics.
The SILVER level includes a suite of products intended to enhance cycling safety and protection with roadside assistance and supplemental medical insurance coverage for organized cycling events. The GOLD level adds premium cycling gear from Assos and access to unique, member-only experiences.
Members who opt to purchase a racing license will also receive access to ExpertVoice, which provides pro deals and discounts of up to 70% off top outdoor gear and apparel brands.
“Our new membership model is designed to enhance the experience of cyclists of all kinds,” said Fuad Hamza, USA Cycling Chief Marketing & Sales Officer. “There are over 65 million cyclists in the US and we would like a much larger portion of them to become members of our vibrant community and benefit from the value our organization brings to the sport.
“We would like to see our membership more than double in the next few years. We know that with the right support upfront, these cyclists will enjoy the sport for life.”
USA Cycling is the national governing body for the sport of cycling in the United States and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. The organisation is headquartered in Colorado Springs, Colorado, at the centre of U.S. Olympic movement with peer institutions such as the United States Olympic Committee, US Anti-Doping Agency, and dozens of other US national governing bodies.
USA Cycling began in 1920 as The Amateur Bicycle League of America and evolved through the decades to become United States Cycling Federation in 1975 and ultimately USA Cycling Inc in 1995. USA Cycling’s roughly 100,000 members are comprised of racers and cyclists of all ages and abilities, as well as coaches, officials, mechanics and race directors.