National governing body USA Swimming is teaming up with Swaponz to create customizable smartphone cases ‘designed for users to swap phone covers without removing the case’. The multi-year agreement is the first athlete licensed products partnership for USA Swimming, which includes case covers featuring Olympic medallists Nathan Adrian, Elizabeth Beisel, Natalie Coughlin and Dana Vollmer.
Swaponz offers a creative twist to smartphone cases with a unique feature that enables users to trade out design covers, called ‘Swaps’, as often as desired without having to remove the case. In addition to the professional swimmer cases offered, Swaponz offers cases with pre-designed swimming imagery and its ‘Made by Me’ technology to allow USA Swimming members and fans to upload their own images.
“The involvement of professional athletes with Swaponz is the cherry on top of this unique partnership,” USA Swimming Chief Marketing Officer Matt Farrell said. “Teaming up with Swaponz and elite-level athletes allow members to be connected to the sport and their favourite swimmers both on and off the pool deck.”
USA Swimming will continue to expand the number of athlete covers available for purchase.
“We are very excited to enter into a partnership with one of the preeminent organizations in US sports and with these impressive athletes,” added Swaponz CEO Patrick Planche. “Swaponz is pleased to offer USA Swimming Members a new and exciting way to customize their smartphone cases with high quality swappable designs made possible by our patented infinite swap technology.”