USA Triathlon is expanding its partnership with 2XU to include cycling apparel, through 2021. 2XU has served as the organization’s exclusive compression wear partner and an official training apparel partner since 2015.
2XU will outfit members of the USA Triathlon and USA Paratriathlon National Teams with compression wear, cycling and training apparel. The company will also supply participant t-shirts and other apparel giveaways at USA Triathlon’s four owned National Championship events: Duathlon, Collegiate Club & High School, Youth & Junior, and Age Group (Sprint and Olympic-distance).
USA Triathlon annual members will continue to receive a 20% discount on 2XU products, including compression tights, tops, socks and other training gear, and now including its full line of cycling apparel. A new co-branded product line will also be available at usatstore.com.
“USA Triathlon has had an extremely valuable partner in 2XU since 2015, with compression wear and training apparel that consistently earns rave reviews from our top amateur and elite athletes alike,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “2XU’s products are industry-leading in comfort, style and performance. We look forward to making its new line of cycling apparel a part of our team collection.”
“We are thrilled to expand our partnership with USA Triathlon beyond just compression and training apparel to include team and custom wear for cycling,” said Kyle Martin, Director of Brand Marketing & Communications at 2XU. “This alliance with USA Triathlon is an outstanding launch platform for our new, custom cycle range and a way to showcase our commitment to our triathlon heritage.”
2XU’s apparel was designed with triathletes in mind and boasts benefits such as improved blood flow, reduced muscle soreness and accelerated recovery.