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USA Triathlon names John Farra as High Performance General Manager

John Farra comes to USA Triathlon from the US Olympic Committee - photo ITU Media - Wagner Araujo

USA Triathlon (USAT) has appointed John Farra as its new High Performance General Manager, a role responsible for leading US National Team programs, overseeing the Olympic and Paralympic pipelines, and directing strategic planning for USA Triathlon’s High Performance Department.

Farra is a 1992 US Olympian in cross-country skiing and comes to USA Triathlon from the US Olympic Committee (USOC), where he was the High Performance Director for US Paralympics Nordic Skiing for the past seven years. The former USOC High Performance Director starts in his role with USAT on May 21st.

“John has spent his life dedicated to excellence in endurance sport as an Olympic athlete, coach and administrator with decades of proven high-performance experience,” said Rocky Harris, USA Triathlon CEO. “He is a strong leader, a natural collaborator and will build on our culture of excellence, making him a fantastic fit for USA Triathlon. John has extremely high standards, and he is driven by helping athletes reach their potential and delivering results for the United States. We look forward to the impact John will make on our US National Team programs.”

John Farra joins USA Triathlon

In his role at the USOC, Farra led the evolution of the US Paralympics Nordic Skiing Team from a one-medal showing at the Vancouver 2010 Winter Games to 16 medals at PyeongChang in 2018. Farra served as the Team Leader at all international events and oversaw operations, staffing and programming to meet the high performance mission under the umbrella of the USOC.

“I am thrilled to be joining the High Performance Team at USA Triathlon,” Farra said. “I look forward to contributing my lifetime of endurance experience to the goal of winning medals in elite international competition.

“This is a unique opportunity to lead USA Triathlon in building sustainable success in both Olympic and Paralympic sport in the coming years. One of the things I love about High Performance sport is being able to directly help athletes achieve their performance goals. I am excited to do that at USA Triathlon, while ensuring that the coaches and support staff have the tools they need to execute the best plan for each of our athletes.”

Prior to the USOC, Farra spent three-plus years as the Nordic Program Director for the US Ski and Snowboard Association (USSA). During his tenure, he led US athletes to four Olympic medals and six World Championship medals in cross-country skiing, Nordic combined and ski jumping. He oversaw the organization’s full Nordic delegation at World Championships and Olympic Games, managed key International Ski Federation (FIS) responsibilities and coordinated USSA’s hosting of top-level competitions across the nation.

Farra also served as Vice President of the Maine Winter Sports Center in Caribou, Maine, for six years. In that position, he managed two world-class Nordic venues while overseeing a staff of five coaches. Farra held several positions at the National Sports Academy in Lake Placid, New York, from 1996-2002, including Sports Media Director, Dean of Students & Dormitory Director and ultimately Assistant Head of School.

From 1994-96, Farra was a member of the coaching staff for the University of Utah Cross-Country Ski Team, helping his alma mater to an NCAA National Championship title in 1996.

An accomplished endurance athlete himself, Farra was a member of the US Olympic Cross-Country Skiing Team at the 1992 Olympic Winter Games in Albertville, France. He raced as part of the US Cross-Country Ski Team from 1990-93, represented the US at the 1991 Nordic World Ski Championships in Val di Fiemme, Italy, and was the 1991 US champion.

A 1995 graduate of the University of Utah, Farra earned his Bachelor of Science in Exercise and Sport Science and was a 1991 NCAA Cross-Country Skiing All-American.

Farra replaces Andy Schmitz, who served as USA Triathlon’s High Performance General Manager from 2011-18. Farra inherits a US National Team program that features the deepest women’s team in the world — with three US athletes in the top 10 of the overall 2017 World Triathlon Series rankings — and a paratriathlon team that won a key medal count (two gold, one silver and one bronze) during the sport’s debut at the Rio 2016 Paralympic Games.

From the USA Triathlon High Performance General Manager Search Committee:

Barry Siff, USA Triathlon Board of Directors President
“John’s experience as an Olympian and high performance director, together with his excellent communications and interpersonal skills, will allow him to have a rapid, positive impact on USA Triathlon’s High Performance Program. The entire search committee was unanimous in its support and enthusiasm to bring John onto the USA Triathlon leadership team.”

Hunter Kemper, Four-Time US Olympic Triathlete
“I’m grateful for the time and energy Rocky Harris has devoted to finding our next USA Triathlon High Performance General Manager. Rocky has led an exhaustive search and, after extensive interviews, I’m confident we have found the best. John Farra has been managing high performance at the highest level of Olympic and Paralympic sport for many years. John is absolutely the right person to lead USA Triathlon towards Tokyo 2020 and beyond in becoming the best triathlon program in the world.”

Margie Shapiro, Former U.S. National Team Athlete and Former USA Triathlon Athlete Advisory Council Member
“We had the pleasure of interviewing a group of highly skilled candidates with impressive resumes, and John Farra stood out as uniquely qualified. Combining his enthusiasm and charisma with his extensive and varied experience — administratively, in high performance general management, in athlete development, even as an Olympic athlete and coach — will enhance our organization and make it even stronger.”

Patty Collins, 2016 US Paralympic Triathlete and USA Triathlon Athlete Advisory Council Member
“USA Triathlon has a vision with some amazing goals. Having John join the team with his experience and vision is going to drive those goals toward a reality. I’m so excited to see where this already incredible organization will be in the years to come.”



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