National governing body USA Triathlon has renewed its strategic relationship with NormaTec, naming it as the organization’s exclusive recovery partner through 2021. As part of the extended deal, NormaTec will continue to provide recovery benefits to US elite triathletes and high-performance coaches, while offering onsite recovery services at USA Triathlon-owned National Championship events.
USA Triathlon has been working with the company since 2012, ‘utilizing its patented technology to help athletes stay in top form throughout rigorous training and races.’
“NormaTec has been working closely with USA Triathlon for several years, and we are thrilled to extend this wonderful partnership,” said Gilad Jacobs, CEO of NormaTec. “With the intense training required to be competitive in this sport, it is no surprise that triathletes were among the earliest adopters of NormaTec’s athlete recovery technology. It is a great honour to continue the tradition of helping these incredible athletes push the boundaries of performance.”
“USA Triathlon is pleased to renew our partnership with NormaTec through 2021, enabling athletes of all abilities to experience the proven recovery benefits of the NormaTec system,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “Proper recovery is critical for any athlete to reach his or her full potential, and we are proud to align with a company that focuses entirely on this element of training.”
The NormaTec PULSE Series Recovery Systems use patented compression technology to help athletes recover. The company notes that its recovery massage offering increases circulation to the limbs, reducing pain and soreness.
USA Triathlon National Team athletes and coaches will continue to have access to the company’s technology as part of their daily training, and will enjoy exclusive discounts on the Recovery Systems.
Amateur athletes will also benefit from the technology by visiting the Recovery Zone presented by NormaTec at USA Triathlon’s four owned National Championships: Duathlon, Collegiate Club & High School, Youth & Junior and Age Group (sprint and Olympic-distance).
Attendees of this weekend’s USA Triathlon Age Group National Championships in Cleveland will be able to experience NormaTec recovery massages throughout race weekend.
In addition, USA Triathlon annual members can receive US$100 off the purchase of a NormaTec Recovery System.