Wahoo Fitness, the specialist in connected fitness devices, has announced a new partnership with BMC Mountain Bike Racing team, led by rising talents Titouan Carod of France and Lars Forster of Switzerland. Through the partnership, the BMC Mountain Bike Racing Team will be training and racing with Wahoo’s aerodynamic ELEMNT BOLT GPS cycling computer and the TICKR Heart Rate Monitor throughout the 2018 UCI World Cup race season.
As an official partner of BMC’s elite cross-country mountain bike team, Wahoo will deploy two foundational elements of its product ecosystem into the team’s world cup-winning strategies: the ELEMNT BOLT – billed as the easiest to use and most feature-rich bike computer on the market, and the TICKR Heart Rate Monitor, ‘for measuring critical race-winning efforts’.
With a strategic roster aiming for Tokyo 2020, the BMC Mountain Bike Racing Team heads into the 2018 World Cup season with five straight overall series victories under its belt – a streak which began in 2013. With Wahoo devices measuring rider efforts in 2018, the team will be looking to secure a sixth overall World Cup title, while adding victories at the National, European and World Championship races.
The BMC Mountain Bike Racing team joins pro cycling teams BORA-hansgrohe, Katusha, Team Sky, and JLT-Condor along with professional triathletes Jan Frodeno, Lionel Sanders, and Heather Jackson – all of whom leverage Wahoo’s fitness technologies ‘for gains at the highest levels of professional sport’.
“The supreme customisability, user-friendliness, and overall reliability of the Wahoo BOLT, along with the easy integration with our training platforms are all features that have been in high demand for our team members,” said BMC Mountain Bike Racing Team Founder and Director Alex Moos. “We’re proud to partner with a brand who understands these specific needs of elite bike racers while training or competing.”
“Adding podium regulars on the UCI cross-country World Cup circuit to the Wahooligan family has long been a goal of ours,” said Chip Hawkins, CEO of Wahoo Fitness. “And we couldn’t be happier to introduce the BMC Mountain Bike team to our growing stable of the fastest men and women in road cycling and triathlon, all of whom depend on Wahoo devices to measure and plan their race-winning efforts.”