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Wildflower Experience tucks into partnership with CLIF Bar

Wildflower finish - Jessie Thomas

Motiv Sports, the active lifestyle and entertainment events specialist behind the Wildflower Experience in California, has confirmed a new multi-year partnership with CLIF Bar as the official energy bar at the 35th Annual Wildflower Experience, which takes place on May 4-6, 2018. Wildflower is an iconic triathlon and is well known internationally for its race course, energetic aid stations, and three-day festival at Lake San Antonio in Monterey, California.

The new partnership will not only energize Wildflower athletes with CLIF Bar’s organic foods on the Wildflower race course; but throughout the race weekend, attendees will experience an energetic CLIF Camp, sample stations and even a CLIF ‘80s Tri-Geek Party on Saturday night.

“CLIF BAR embodies a passion for community and active lifestyles, which is a natural fit with our Wildflower following and commitment to fitness,” said Colleen Bousman, Race Director, Wildflower Experience. “Endurance athletes are always looking for nutritious ingredients that complement their healthy lifestyles and we feel CLIF has them covered.”

CLIF Camp will be located at the epicenter of the race course to provide Wildflowers’ fans and athletes a place to energize up, hang out, or socialize within the race venue. Events at the CLIF Camp begin on the Friday of the race weekend with a family-friendly movie night and popcorn.

On both race mornings, CLIF Bar will be serving its CLIF Nut Butter Filled Energy Bars. By race start, the CLIF Camp ‘promises to be everyone’s favourite lounge-style hang out – with hammocks, inflatable bean bags, games, CLIF treats and music to keep the Wildflower spirit beating through the evening.’

At the end of the race on Saturday, participants can join CLIF BAR at the ‘80s Tri-Geek Throw-Back party where athletes and families can celebrate their race achievements alongside legendary triathlete Kenny ‘Kaboom’ Souza. Athletes are encouraged to recreate their own Kenny Souza look with classic ‘80s style triathlon attire including florescent Lycra, neon shades and crimped hair.

“At CLIF BAR, we are thrilled for the return of the iconic Wildflower race and we think there is no better way to celebrate than with a party embodying the legacy of the race,” said Melissa Leebove, Regional Field Marketing Manager at CLIF Bar. “We can’t wait to energize athletes along the course and throughout the weekend, then celebrate with them after they cross the finish line.”

All Wildflower Experience events take place at Lake San Antonio, South Shore in Monterey County, CA.

Saturday, May 5, 2018
Long Course Triathlon
Mountain Bike Sprint Triathlon
10 mile Trail Run
Stand Up Paddle board Race
Wildflower 5K Run
Yoga in the Park all day

Sunday, May 6, 2018
Olympic Distance Triathlon
Sprint Distance Triathlon
Wildflower 10K
Stand Up Paddle board Race
Yoga in the Park

The WF2 (athletes race the long course on Saturday and Olympic Course on Sunday) is also available for the 2018 race weekend.




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