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Wildflower gets the beers in with Firestone Walker Brewing

Wildflower finish - Jessie Thomas

Motiv Sports has announced a new partnership with Firestone Walker Brewing Company to provide its craft beers at the 35th annual Wildflower Experience on May 4-6, 2018. Motiv notes that Wildflower is one of the most recognized and prestigious events in triathlon and best known for its legendary three-day festival at Lake San Antonio on the Central Coast of California.

The collaboration with Firestone Walker Brewing will ‘bring thousands of triathletes, fans, and campers the opportunity to toast their accomplishments with one of the most iconic craft breweries in California’. Firestone Walker beers will be available in the 15C Booth at the Wildflower Experience festival and the finish line of the inaugural Wildflower 5K for adults 21 and over.

“Wildflower’s unique atmosphere of an active lifestyle, strong community, and celebration is a perfect pairing with our favourite neighbourhood brewery, Firestone Walker Brewing Company,” said Race Director, Colleen Bousman. “Many athletes can attest to the deliciousness of a cold brew after a long workout and we are thrilled to offer that combination at the festival.”

Wildflower 5K runners, over the age of 21, will receive a complimentary celebration beer. As athletes swap race stories and memories they can sip Firestone Walker’s latest local flavours while relaxing, listening to live music, and taking in the scenery of Lake San Antonio.

“We’re excited to be a part of this local and highly-recognized event on the Central Coast,” said David Walker, Firestone Walker co-founder and CEO.

What began as a small-scale bluegrass festival and triathlon, The Wildflower Triathlons have since grown into an annual event billed as the ‘Woodstock of Triathlon’, attracting thousands of participants and spectators to the three-day experience. Over the years, the atmosphere has sparked a passionate and dedicated following amongst triathlon enthusiasts; many who flock to California’s Central Coast for a chance to soak in this unique race setting. The event is positioned not only as a triathlon but a not-to-be-missed festival weekend on the beautiful Central Coast.

Schedule of events
All events take place at Lake San Antonio, South Shore in Monterey County, CA.

Saturday, May 5, 2018
Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run)
Mountain Bike Sprint Triathlon (.25m swim, 9.7m bike, 2mi run)
10 mile Trail Run
Stand Up Paddle board Race (SUP) (2 & 6 mile)
Wildflower 5K Run
Yoga in the Park all day

Sunday, May 6, 2018
Olympic Distance Triathlon (1.5k swim, 40k bike, 10k run)
Sprint Distance Triathlon (.25 swim, 20k bike, 5k run)
Wildflower 10K
Stand Up Paddle board Race (2 & 6 mile)

*The WF2 (athletes race the long course Saturday and Olympic Course Sunday) is also available for the 2018 race weekend.

Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the US, Australia, United Kingdom, Europe and Canada. With decades of experience in the sports and entertainment events industry, the company is ‘continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience’.

The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space.




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