40% of Zoggs’ spring-summer 2019 swimwear will be made from waste recovered from the ocean, and the plastic in the brand’s goggle packaging will be reduced by 57% – with all packaging 100% sustainable by 2020. The company is making a big push on environmental issues with its new product offerings. Zoggs notes that it is estimated 12.7 million tonnes of debris is dumped in our oceans every year.
‘Pollution caused by plastic, microbeads and unsustainable fishing nets is harmful to whales, sea turtles, dolphins and other marine life. Fishing nets are the invisible killer taking 600 years to decompose.’
A release from Zoggs notes that the brand is ‘passionate about the ocean and helping to protect our world for the future… Our mission is to transform debris that’s damaging our oceans into high performance swimwear made with ECONYL yarn.’
Zoggs Ecolast swimwear begins its life as plastic waste. Abandoned fishing nets, carpet (which also takes hundreds of years to degrade) and industrial waste is rescued from the oceans and saved from landfill, through different initiatives and projects such as The ECONYL Reclaiming Program, The Healthy Seas initiative, and Net-Works.
Once the nets are cleaned and shredded, the regeneration process begins. At the ECONYL depolymerisation plant, the prepared waste returns to a raw material where it is transformed into Nylon 6 polymers used to produce the ECONYL yarn. Made from 100% regenerated waste material, Zoggs adds that the yarn performs as well as any other nylon yarn manufactured using crude oil.
The Ecolast fabric deployed in Zoggs SS19 swimwear is made using 78% ECONYL yarn and 22% LYCRA XTRA LIFE for a ‘soft, comfortable, high performance swimwear fabric’.
Zoggs notes that ‘We put the fabric through its paces in real life conditions and it outperformed our competitors’ fabrics, proving to be 15 times more resilient to chlorine than standard swimwear fabrics.’
Reducing environmental impact
Zoggs Ecolast swimwear will be introduced in autumn/winter 2018 and rolled out from January 2019. Around 40% of its spring-summer swimwear sold will be made from Ecolast, and Zoggs will donate 10% of its Ecolastprofits to charity.
“We’re passionate about the ocean and doing what we can to protect the environment, said Mark Hammersley, CEO at Zoggs International. “We’re thrilled to be launching Ecolast and we’re committed to creating more sustainable product packaging. We’re excited about the future and doing what we can to make a difference.”
Susie Rodgers MBE, Paralympic Gold medallist, multiple European and British record holder added “I am hugely excited to be supporting Zoggs UK with their launch of Ecolast. For me, the idea of using discarded fishing nets that are cluttering our oceans, recycling them and creating swim suits from the recycled yarn, brings a beautiful cycle and message of ocean conservation to the swim wear market.
“To work closely with a pioneering brand who are thinking about the wider global issues and matters of importance for our planet and our future generations is exactly why I am proud to work alongside Zoggs UK as their ambassador.”