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Zwift announced as Official Training Partner of L’Etape du Tour

Zwift and A.S.O.’s L’Etape du Tour have today announced a partnership that will see Zwift become the Official Training Partner of L’Etape du Tour.

For its 29th edition, next year on 21st July, L’Étape du Tour 2019 will be enjoying a foretaste of the route between Albertville and Val Thorens that will comprise the 20th stage on the Tour de France.

The latets partnership will see Zwift deliver the official training plans for L’Etape du Tour 2019. The training plans will be developed by Zwift’s renowned coach Kevin Poulton, coach to Paris-Roubaix winner, Matthew Hayman.

Bringing the training program to life will be the L’Etape du Tour Training Club, open to the first 30,000 members who enrol. Following a similar model to that used for Zwift’s Academy Program, the aim will be to create a training community of Zwifters who share the same goals, further aiding motivation to train.

Those enrolled in the L’Etape du Tour Training Club will be able to track their progress and unlock unique in-game items as they advance helping keep motivation high, and ensuring they reach July in peak form.

In addition to the structured workout plan, Zwift will also be hosting a series of Group Workouts. Group Workouts are unique to Zwift and enable participants to perform a structured workout session together in a group. All participants are kept together in a peloton by the game. Zwift notes that ‘No matter whether you have an FTP of 400 watts, or 200 watts, you’ll always have company… Studies have shown training in groups to be far more motivating than training alone.’

Outside of the training plans, Zwift will also be hosting exclusive L’Etape du Tour rides in game. Ahead of L’Etape du Tour 2019, there will be select Zwift Ride to Win events with starting bibs for L’Etape up for grabs. During the summer, longer Zwift L’Etape du Tour rides will provide a challenge for those cyclists unable to attend the real-life event in July.

 

 

“Is there an amateur cycling event quite as renowned as L’Etape du Tour?” said Eric Min, Zwift CEO and Co-Founder. “The chance to experience one of the most beautiful, and challenging stages, of the Tour de France is why this has always been such a popular event and why it’s such an incredible occasion for any cyclist.

“It’s a real challenge, but this is what makes it such a fantastic event to complete. We, at Zwift, are really excited to be able to support entrants in their training. Zwift is a fantastically convenient way to train, making it possible to ride more often than ever before. We want to deliver entrants to that start line in the best shape, so they can enjoy the experience as much as possible. I hope to catch some of you in the Group Workouts!”

 

 

Yann Le Moenner, CEO of A.S.O added, “We are really excited to further broaden the reach of L’Etape du Tour with Zwift.

“Zwift is a great way to train and helps bring together cyclists from all over the world. For those who cannot travel to L’Etape du Tour, the Zwift L’Etape du Tour rides will be a great way to experience the challenge of L’Etape du Tour from the comfort of your home.”

The Zwift L’Etape du Tour training programs will commence later this year.

Zwift is offered as non-contract, monthly subscription priced at US$14.99 / £12.99 / €14.99 per month. A seven-day free unlimited trial is automatically offered to all new account holders.

www.zwift.com
www.letapedutour.com

 

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