Zwift, the global online training and racing platform for cyclists, has unveiled the first four teams that will form the brand new KISS Super League, the first dedicated esports competition featuring professional cycling teams, held exclusively on Zwift.
The latest announcement follows hot-on-the-heels of Zwift confirming an esports partnership with British Cycling.
The first four KISS Super League teams unveiled ahead of Christmas are UCI Continental Teams – Team Wiggins, Canyon dhb p/b Bloor Homes, Hagens Berman Axeon and Team Dimension Data for Qhubeka U23.
Building on the KISS European Crit Series, the KISS Super League was teased earlier in November, with the first live race set to take place at a launch event in London on January 23rd. Zwift and KISS, the Zwift event organiser, plan to reveal additional men’s pro teams, an elite women’s league and amateur leagues over the coming weeks.
“Our team is super excited about joining the KISS Super League,” said Hagens Berman Axeom team owner, Axel Merckx. “Zwift supporting domestic pro cycling in the US, Europe and Australia is fantastic news for our sport. Axeon has a track record of unearthing world class young talent so I’m optimistic that esports on Zwift will help amplify this focus.”
He continued, “Professional cycling needs a shake up from time to time, and Zwift is certainly capable of adding an extra dimension to bike racing. This is something both professional riders and cycling fans should be taking a good look at.”
“We have big plans for Zwift and esports,” added Eric Min, Zwift CEO and Co-Founder. “We’ve been consulting with the cycling industry and there’s a lot of excitement around what we have planned for next year. I can’t wait for people to know everything we have planned but for now, you’ll just have to wait and see!”