Secret Training, the producer of the STEALTH nutrition range, has been announced as the official nutrition partner of Australian professional cycling team, Mitchelton-SCOTT.
The new partnership will reportedly encompass more than just a ‘typical sponsorship deal’. Not only will the Mitchelton-SCOTT team be using the STEALTH nutrition range for the next two seasons, the two organisations will also be ‘working closely together to further develop and refine the popular sports nutrition range’.
Founder of Secret Training Tim Lawson ‘uses his experience and attention to detail to ensure that the brand sources the best ingredients possible and develop better products for optimum performances’. Tim said, “Working with teams such as Mitchelton-SCOTT offers us an unrivalled position to develop our product range, with feedback from the very best cyclists in the world. We really value the work that we do with our elite teams, the help and feedback we obtain is a fundamental means through which we are able to go on to produce the very best products.”
He continued, “We are absolutely delighted to be working with Mitchelton-SCOTT to further develop our range, and very much look forward to supporting the team.”
Performance Director of Mitchelton-SCOTT, Kevin Tabotta added, “Nutrition is a critical performance focus for the team, and we did our homework to identify a nutrition partner for the future that was going to be able to provide the team with the highest standard products that will also best fit our overall nutrition strategy for the team.”
Kevin continued, “Secret Training topped our criteria, and so we are delighted to have them on board. One real key is that Tim and his team design their products with a great understanding of the demands of road cycling at the highest level, for racing, training and recovery. They have optimised the nutritional composition of their products, and they have also worked hard to have the right range of flavours across the products. Importantly, their products are really gentle on the stomach.
“Perhaps best of all is that Secret Training are super motivated to keep developing and so will work closely with the team’s riders and sports science staff to refine and create new products.”
Secret Training will partner all three GreenEDGE teams – the men’s and women’s Mitchelton-SCOTT teams, and the Chinese Continental team Mitchelton-BikeExchange.