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10.5% uplift in visitor numbers at 2019 Rouleur Classic LDN


The 2019 Rouleur Classic LDN a 10.5% year on year increase in visitors over the show’s three days. In addition, on the Rouleur Classic social channels alone, over 500k impressions during the show were reported.

This year’s show ran from Thursday 31st October through to Saturday 2nd November. Billed as ‘the world’s finest cycling exhibition’, the event, now an annual highlight in the cycling calendar, hosts a unique collection of ‘once-in-a-lifetime experiences and exhibits curated exclusively for cycling fans.’

Having paused its international expansion in 2019, next year the Rouleur Classic show format heads to Melbourne to present ‘Conversations’. This is positioned as an ‘intimate evening with stars of the sport, historic bike displays, and a curated range of premium cycling product.’ Held at Canvas House, South Melbourne, visitors will also enjoy a night of ‘fine canapés and beverages’.]

In 2020, Rouleur Classic LDN takes place at Victoria House in central London on 5-7 November. Rouleur Classic MEL in Australia takes place on 12-14 November.




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