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30,000 visitors expected at 18th edition of The Cycle Show


30,000 visitors are expected to attend 18th staging of The Cycle Show 2019. The UK show is held on 13-15 September 2019, at the NEC Birmingham.

This year’s show will feature the bikes used by Team INEOS during their recent Tour de France success, ‘the lightest e-bike in the world’ from British brand Ribble, and a Retail Hub that is 20% bigger than last year.

This year’s edition of The Cycle Show boasts over 200 exhibitors showcasing 500 leading brands across road, off-road, commuter and leisure bikes.

Bosch eBike Systems is one of the key sponsors of the event and visitors can test Bosch products on two tracks: the Bosch eBike Systems MTB Track – constructed around the NEC grounds – where visitors will be able to compare MTB and eMTBs; and the indoor Bosch eBike ABS Test Track, where visitors can try Bosch’s new ABS braking system.

The Road Test Track returns to the show giving visitors the opportunity to try some of the latest road bikes on a 2km tarmac route around the NEC campus including the Ribble Endurance SLe which is billed as the lightest e-bike in the world weighing just 11kg and made entirely in the UK.

Further highlights include the Tour de France-winning Pinarello bikes used by Team INEOS riders Egan Bernel and Geraint Thomas for their historic first and second places on the podium in Paris.

Other brands showcasing their new products include: Colnago, Cannondale, Focus, Campagnolo, Rose, Swift Carbon, Condor, Orange, Transition, Mondraker, Yeti, Pivot, Surly, Kinesis, Marin, Genesis, GT, Salsa, Brompton, GoCycle, Riese and Muller, Tern, Ridgeback and Corratec.

Reflecting the growing popularity of commuting, the show will have a broad choice of foldable, hybrid and eBikes to compare and test ride. Advice will also be on offer on set-up, finance and insurance.

In addition to the brand launches there will be a cast of guest speakers to inspire attendees, including former Team Sky rider Philip Deignan, who will be interviewed by Simon Brotherton about his riding and broadcasting career, and Tracey Moseley, four-time World Champion mountain biker in downhill and enduro.

Fresh from the last stage of the Tour of Britain and their final ever race, select members from Team Madison Genesis and team manager Roger Hammond will ‘reminisce about past glories, lessons learned and life in the domestic peloton.’

Further guests from the world of cycling include former one-hour world record holder, Graeme Obree, subject of the film the Flying Scotsman with Jonny Lee Miller; Michael Broadwith, who broke the cycling record from Land’s End to John O’Groats; and mountain biking legend and YouTube star, with over 30 million views for his Road Bike Party videos, Martyn Ashton.

Ashleigh Moolman-Pasio joins the show just a week before racing in the mixed team time trial at the UCI Road World Championships in Yorkshire. The World Championships return to the UK after Goodwood last hosted in 1982, and Moolman-Pasio will be sharing her hopes for winning the rainbow jersey in the time trial and the women’s race.

The show’s Retail Hub is ‘20% bigger than last year and offers the opportunity for visitors to buy accessories, nutritional products and fresh new kit.’

From novices to regular riders, show attendees will have access to expert advice from professionals across all sectors at the Komoot Advice Stage, including bike maintenance, nutritional advice, how to join a local club, how to create and follow more effective and customised training plans, and more.

“We have worked really hard this year to provide an incredibly diverse range of bikes for our attendees to test out,” said Karen Dodd, Marketing Manager for The Cycle Show. “There will also be a fantastic number of brands offering advice and insight that will be useful for all visitors.”

For adventure-seekers, the show hosts a wide range of destinations, hotels and travel brands offering tours, training weekends, trails and cycling routes in locations across Europe and further afield, including India, Nepal and Cuba.

The Cycle Show has also organised activities for kids too with the new Pump Track and the Kids Track available for young riders to try out bikes.

The Cycle Show has also partnered with the UK Sepsis Trust this year which offers support to anyone who has suffered from sepsis. The charity will be leading its annual event Cycle4Sepsis, where participants will set out from all over the UK and converge on the finish line at the NEC on 14 September.

Bike lovers looking for a VIP experience can buy VIP tickets to the show. These include fast-track entry, priority test track booking, meet and greet opportunities with professional riders and access to the VIP Lounge.



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