4iiii Innovations has been named the Official Powermeter Supplier to British Triathlon. This agreement ‘signals 4iiii’s official expansion into the triathlete market’.
As the national governing body for triathlon, duathlon and associated multi-sport in Great Britain, British Triathlon administers more than 1,000 triathlon events in England, Scotland, Wales, the Channel Islands and the Isle of Man.
“We are always striving for better ways to support our dedicated members in their triathlon journeys and so partnering with 4iiii is a fantastic move for British Triathlon,” said Andy Salmon, British Triathlon CEO.
“The 4iiii mantra to be ‘Smarter, Faster, Safer’ resonates fully with our drive to achieve success, both at an elite and amateur level, and I look forward to seeing our membership community benefit from this relationship.”
Under the partnership agreement, British Triathlon home nation members receive membership pricing on the 4iiii product family, which includes powermeters and heart rate monitors.
“We’re proud to support British Triathlon athletes by providing accurate, reliable power data,” said Eric Gerstenbuhler, 4iiii Managing Director.
“Whether competing in their first sprint triathlon or shooting for an Olympic qualifying spot, 4iiii powermeters will be the tool to help these triathletes achieve their goals. We are very much looking forward to partnering with the organisation and its members on innovations that will advance the sport.”