MuscleTech, billed as ‘the leading active nutrition performance brand in America’, has announced its newest partnership with Tough Mudder. With over 3 million participants, Tough Mudder hosts more than 130 non-competitive and competitive events annually in 11 countries, including China, Dubai, Indonesia and Australia.
“Tough Mudder’s success is rooted in four pillars: Courage, Personal Accomplishment, Teamwork and Fun,” said Rebecca McKinnon, Vice-President of Business Development at Tough Mudder. “These pillars push our participants to achieve things they never thought they could.
“With our shared dedication to strength, endurance and performance, we couldn’t have asked for a better teammate than MuscleTech. They will provide products to help Mudder Nation stay strong and recover quickly, so they can achieve their goals.”
“The advancements in active nutrition and the implications they have on fitness performance have never been more exciting than they are today,” said Brian Cavanaugh, Chief Marketing Officer for Iovate Health Sciences International (owner of MuscleTech).
“One of our highest priorities at MuscleTech is to provide athletes with exceptional nutritional supplement tools to help them perform to their utmost potential. By aligning with endurance event leader Tough Mudder, and with the MuscleTech brand values our formulas stand for, our teams are excited about opening up our advanced nutritional solutions to fitness enthusiasts together on the course and across the nation.”
Founded in 1995 and based in Oakville, Canada, Iovate is a nutritional company that delivers a number of active nutrition products. Brands in its portfolio include: MuscleTech, Six Star Pro Nutrition, Purely Inspired and Hydroxycut.
Iovate distributes across all major channels of distribution, including food, drug, mass and club, health food stores and online, as well as in more than 130 countries worldwide. Iovate products are available nationwide in the US at GNC, The Vitamin Shoppe, Bodybuilding.com, Walmart, Target, Walgreen’s, Sam’s Club, Amazon.com and other fine retailers.