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Alé targeting teams & clubs with custom design collection


Alé Cycling is offering three different custom ranges of cycling apparel which can be completely customised to a rider’s exact requirements. They are aimed at teams, but also to smaller cycling clubs and groups of friends who want to have their own unique apparel designs.

Working closely with professional athletes, such as the Alé Cipollini women’s team, Bardiani CSF Team, Groupama FDJ and the French National Cycling Team, Alé adds that its high performance kits have been developed using the most advanced and innovative textile technologies applied to cycling clothing.

The custom service allows the design and creation of garments with the team’s chosen graphics and colours.

‘Alé supports the teams at every stage of the production of their kit, from the design developed by Alé graphic designers, to the testing of the garments and fabrics, right up to delivery.’

There are three different ranges of the extensive Alé catalogue depending on competitive level: PR-S, PR-R and PRIME. Within this, there is a wide selection of custom clothing available – from jerseys, bibshorts and shorts, jackets, gloves and other accessories.

In addition, Alé offers a free size set in order to test the quality of the garments and to ensure that customers can order with confidence.

Another aspect of the Alé custom offering is that large quantities are not required to be ordered. The minimum custom order is 20 pieces, with a ‘quick and guaranteed delivery time’.

PR-S range
This range stands for Pro Racing System and has been developed over many years of working with Pro Tour teams. Alé notes that the range offers high-tech, innovative textile solutions, such as Body Mapping, which studies the needs of the different areas of the body in order to develop garments that react to the cyclists needs of ventilation, breathability and protection.

PR-R range
PR-R stands for Pro Racing Research and has become a staple classic within the Alé custom range. ‘With cutting-edge technology and fabrics, lightness and breathability, reflective details and race-fitting this range is a custom classic, recognized and appreciated by the many teams that wear it.’

PRIME range
A collection with more traditional features, using breathable and lightweight fabrics, ‘whilst exceeding the quality expectations of this category.’ Alé adds that this range offers ‘an excellent quality to price ratio.’ All the garments in the range provide a more relaxed and versatile fit which is suitable for the varied range of body shapes.




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