Aqua Lung Group, a designer, manufacturer and distributor of dive and watersports equipment for 75 years, has appointed Matthieu Bazil as its new CEO, effective immediately. Hel will be based from the Aqua Lung Group offices in Carros, France.
Aqua Lung pioneered the creation of modern diving equipment in 1943. It has since expanded to recreational, swim, technical and military applications in more than 100 countries around the world, under the brand names Aqua Lung, MP Michael Phelps, Aqua Sphere, Apeks, O.ME.R, U.S. Divers, and Stohlquist.
Bazil, a watersports enthusiast and scuba diver, arrives at Aqua Lung after roles at Fox Racing, Oxbow, Boardriders (with global leadership roles at both DC Shoes and Quiksilver), and key account management with adidas.
“I have worked in the sports industry all my life and have sought out brands that are authentic and credible in their space and leaders in their industry,” Matthieu Bazil said. “Aqua Lung fits this definition perfectly, being the pioneer of scuba diving, and each brand of the portfolio being the most authentic and credible player in their segment.”
In addition to the scuba category, the Aqua Lung Group is also heavily invested in the world of swimming, with Aqua Sphere and a longstanding partnership with Michael Phelps around the MP Brand swimming line for competitive swimmers and triathletes.
“We will rely most on the strength of our assets, whether it’s the best to ever get in the pool in Michael Phelps, or the first family of the Oceans with Philippe and Ashlan Cousteau – combining these iconic personalities with our incredibly capable internal teams and brands, we will push forward with truly remarkable next-generation products built by our dedicated experts worldwide,” concluded Bazil. “There is much on the horizon for the Aqua Lung Group and it is my honour to be joining this talented team.”