ASICS has announced that Gary Raucher will lead a new category organisation focused on driving growth in running, core performance sports and sports style in the EMEA (Europe, Middle East & Africa) region. As Executive Vice President, Category, Raucher will lead Marketing, Merchandising and Product across the region.
With more than 20 years of marketing experience, Raucher has a track record of driving business transformation and growth. An accomplished marketing executive, ASICS adds that he is ‘recognised as a thought leader in building strong global brands and developing innovative communications’.
Prior to joining ASICS, Gary Raucher co-founded a strategic brand consultancy. This worked with brands to develop insight-led marketing strategies, drive marketing activations and build marketing capabilities. Raucher has been the Global Head of Marketing at TomTom and the Global Head of Brand and Communications at Philips. In both roles, he led marketing transformation programmes which accelerated business growth.
Alistair Cameron, CEO of ASICS EMEA said, “Gary is a highly experienced marketing leader with an outstanding track record of building global brands. With Gary leading our new Category organisation, I am confident we will accelerate our future growth. The recent changes we have made to our organisation will enable us to drive category-specific strategies and take a more holistic view of the market.”