ASICS has announced it is committing to ‘set 1.5°C science-based emissions reduction targets aligned with a net-zero future by 2050’. The company notes that it is responding to what climate science indicates is needed to limit the worst impacts of climate change.
To accelerate progress towards the new targets, ASICS is expanding sustainability technology across its footwear range to reduce carbon emissions in the dyeing process by 45% from 2020. ASICS also reaffirms its commitment to work collaboratively to address climate change by joining the United Nation’s Fashion Industry Charter for Climate Action.
In 2018, ASICS notes that it was the first sporting goods company to have its science-based targets approved by the Science Based Targets initiative (SBTi) and in June this year the first to support the Financial Stability Board’s Task Force on Climate-related Financial Disclosures (TCFD).
ASICS has accelerated its actions by committing to set new targets in line with last October’s report by the Intergovernmental Panel on Climate Change (IPCC) which made the case for limiting global temperature rise to 1.5°C above pre-industrial levels.
”ASICS was founded in 1949 with a vision to promote the health of young people through sport,” said Yasuhito Hirota, COO and President of ASICS Corporation.
“ASICS remains committed to this philosophy today and to enable future generations to be active and play sport, we are committed to set ambitious targets as a core of the business strategy to help mitigate the impact of climate change.”
The company adds that building a prosperous, net-zero carbon economy by 2050 requires a transformation of unprecedented pace and scale, with decisive business leadership and investment in climate solutions.
ASICS plans to expand the application of resource-saving technology called solution dyeing method to more than 50% of total new products across all of the company’s shoe brands (ASICS, Onitsuka Tiger, and Häglofs) from 2020. This will mark the first time that solution dyeing has been adopted on such a large scale in the sports shoe industry.
This initiative is expected to slash carbon emissions from the dyeing process by around 45% and cut water use by around 33% compared to conventional processes. These are equal to carbon emissions absorbed by more than 25,000 trees in one year and water needed for 1 million people a day.
ASICS has also joined the UNFCCC’s Fashion for Global Climate Action initiative as a signatory to the Fashion Industry Charter for Climate Action. By signing the Charter, ASICS notes that it is demonstrating its commitment to ensure the fashion sector is on the path to a low-carbon future.