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ASSOS of Switzerland appoints Bill Fraser as Director of Marketing


ASSOS of Switzerland has announced that Bill Fraser is joining its executive team at its headquarters in Ticino, Switzerland, as Director of Marketing, beginning on 18th November 2019. The apparel specialist adds that Bill Fraser has 20 years of international marketing and commercial experience from working at Procter & Gamble and Mavic across multiple countries, cultures and product categories.

In his new role, Fraser will report directly to ASSOS CEO Derek Bouchard-Hall and ‘work closely with the ASSOS Board to continue the brand’s recently accelerated growth’.

“We are thrilled to have Bill join ASSOS at this exciting time when we are developing the most extensive and highest performing product range in our history,” said Bouchard-Hall.

“Bill is deeply passionate and knowledgeable about cycling, which combined with his skills and experience in brand building, will really help us to better communicate to the global cycling community our focus on developing the world’s best cycling apparel.”

Bill Fraser said, “It’s a real honour to join such an iconic brand as ASSOS, which truly lives and breathes cycling. The care and attention they put into developing their clothing is on a level I’ve never seen before.

“I can’t wait to start working with ASSOS’ incredible network of dealers and retail partners, the Swiss & USA cycling federations, Team Dimension Data world tour athletes, and a diverse group of ambassadors in both road and mountain biking to tell the story of ASSOS.”




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