The partnership with Greece’s I.Q. Sports, a member of the EZ Greece Group, is the latest expansion of the series. It follows growth into Serbia, Croatia and Bosnia and Herzegovina in 2018.
The 5km race will take place on October 10 with the course passing many of Athens’ most famous landmarks, including the Modern Athens Agorà and the Wall of Nations. The finish line will be at the 2004 Olympic Stadium ‘Spyros Louis’.
Lars Gerling, Managing Director of Infront B2Run said “This year’s season includes several highlights and we expect more athletes than ever before to attend. B2Run continues to expand into new markets and the ability to attract runners from all over Europe is a credit to the atmosphere and ethos of the races.”
Thanassis Papadimitriou, CEO of I.Q.Sports, the licensee of B2Run in Greece, said “We are more than delighted to welcome B2Run to Greece as part of the family. We aim to make B2Run the best corporate running event in Athens. We strongly believe in B2Run’s unique characteristics and will endeavor to inspire the corporate market using the event’s values.”
New locations to join established events
The first B2Run event of 2019 takes place on April 25 in Split, marking the first of four Croatian races officially hosted under the B2Run event brand. This is after the acquisition of the B2B Run series in 2018. A record 10,000 runners are expected to attend the races in Croatia.
Over 40 events will take place in total in 2019 – with over 240,000 participants expected to cross the finish line. Chur is included this year for the first time adding a ninth event in Switzerland on May 9, while Munich will once again host the biggest B2Run event of the year with 30,000 runners expected to participate in the race at the city’s Olympic Park on July 16.
B2Run, an Infront company, is billed as Europe’s largest corporate running series. It has ‘recorded significant growth’ since it was founded in 2004. In 2019, 6km events will be held in cities across Croatia, Germany, Greece, Poland, Portugal, Romania, Switzerland and many more with up to 40 separate events planned. Approximately 240,000 people take part in races each year, offering companies a platform for unique employee events.
In Germany, the country where it originated, B2Run is ‘the fastest-growing and largest running series’, targeting a record attendance of 200,000 participants from over 9,600 companies with 17 events in 2019.
Part of Wanda Sports, Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of sport around the world every year.