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Bafang introduces Lennart van Houwelingen as Senior Sales Executive for Benelux region


Bafang, one of Asia’s leading manufacturers of e-mobility components and complete drive systems, has welcomed Lennart van Houwelingen as its new Senior Sales Executive for the Benelux region (and temporarily for the UK, too). He will be based at the company’s Sales and Service Center in the Netherlands.

Lennart van Houwelingen has clocked up 15 years of international experience in sales organisations within the bicycle business. He switches to Bafang from Fallbrook Technologies (USA), where he served as Business Development Manager Benelux for its Enviolo division (formerly known as NuVinci).



After a few seasons as a professional motor cycle racer, Lennart van Houwelingen has converted to road and mountain biking.

Jack Brandsen, Europe General Manager for Bafang said, “It makes perfect sense for Lennart to work closely with the ‘BAFANG Mountainbike Racing Team. Led by Bart Brentjens, the team has just joined forces with Bafang to develop a victory-ready e-MTB for the upcoming World Championships in Mont Saint Anne, Canada.”

Lennart van Houwelingen will represent the Bafang brand at the Taipei Cycle Show, taking place on March 27-30 2019, where Bafang has reserved booth M0409.



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