Certified Piedmontese Beef, in conjunction with IRONMAN has announced a partnership to help provide IRONMAN athletes with ‘The Healthier Beef Option’. A new partnership makes Certified Piedmontese the Official Beef Sponsor of IRONMAN North America.
‘Certified Piedmontese Beef is a naturally lean, nutritious beef low in fat and calories, yet high in protein. This is the result of the Piedmontese breed’s distinct predilection for developing lean physiques with heavy musculature, producing beef that does not rely on fatty marbling (common in other breeds of cattle) to achieve tenderness.’
“We are thrilled to partner with IRONMAN to offer a clean, wholesome, and delicious protein that athletes can use to complement their training and nutrition plans,” said Certified Piedmontese co-founder Shane Peed. “Our product presents the versatility to help meet an athlete’s demanding nutritional needs while still providing a product the whole family will enjoy.”
Originating from the Piedmont region of Italy, the breed was first introduced to North America in the 1970’s and today are raised by select family ranchers across the Great Plains. Certified Piedmontese are raised all-natural, ‘meaning no added growth hormones, no antibiotics, and no animal by-products are ever fed to Certified Piedmontese Cattle.’
Additionally, every animal within the Certified Piedmontese program is DNA tested to confirm its Piedmontese heritage. This leads to an integrated beef production program that allows for farm-to-fork traceability and source verification.
As part of the partnership, there will be sampling of Certified Piedmontese at many IRONMAN and IRONMAN 70.3 US events in 2019.