After more than a decade after originally launching his IRONMAN career on a Cervélo P3, Ben Hoffman (‘Hoff’) is back with the bike brand, and adding a Cervélo P5X to his arsenal. Hoffman calls his new partnership with Cervélo “a dream come true.”
Given the IRONMAN champion’s impressive palmeres, winning personality and inspiring dedication to the sport of triathlon, Cervélo adds that the feeling is mutual.
With 13 IRONMAN and IRONMAN 70.3 victories to his credit, along with second- and fourth-place finishes at the 2014 and 2016 IRONMAN World Championship, the 35-year-old Coloradan is one of the most accomplished long-distance triathletes on the pro circuit.
Now, with a Cervélo P5X at his disposal, the athlete nicknamed Hoff is raring to race on what he calls “the finest equipment available in the triathlon and cycling space.”
“It has long been a dream of mine to ride for this extraordinarily inventive and accomplished company,” Ben Hoffman said. “With access to a wide range of bikes for various courses and conditions, I know I will have every advantage, and the support of an incredible team of passionate people.”
Lesley Loughlin, Cervélo’s Marketing Manager, Triathlon, said “Ben and [his wife] Kelsey embody a community that has always inspired us to push the boundaries of efficiency and performance. At the same time, they know how to encourage others, and how to have fun on and around the course. We’re looking forward to having them push our boundaries in those areas, too!”