London-based cycling technology company, Beryl, has been announced as a winner of this year’s iF Design Award, a world-renowned design prize.
The winning product, Burner Brake, won in the Product discipline, under the Sports category. The team at Beryl noted that they were honoured to receive the award from the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH.
Beryl’s Burner Brake, a rear bike light, won-over the 67-member jury, made up of independent experts from all over the world. It reportedly stood out thanks to its casing design and bespoke braking algorithm. Due to the prestige of the award, the competition was intense: over 6,400 entries were submitted from 50 countries in hopes of receiving the seal of quality.
Daniel Barnes, Design Director at Beryl, said “This is an achievement we are really proud of. We set out to build the best brake-light product on the market; and winning the iF award shows that our design has been recognised at the highest level.
“Beryl has always been known for its innovative bike lights, and we want to continue that legacy while striving to improve every year.”
Beryl, was founded as Blaze in 2012 by Emily Brooke with a vision of becoming a world leader in urban cycling technology. The brand’s first product, the Laserlight, was created to tackle one of the biggest problems for city cyclists: being caught in the blind spot. Beryl has been shipping the Laserlight to more than 60 countries worldwide since late 2013.