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Bkool and Drops confirm sponsorship deal

Spanish indoor cycling software company, Bkool, and Drops, ‘one of the most exciting young women’s teams on the planet’, have announced a partnership. According to a release from Bkool, this will provide mutual benefits through the use of Bkool products.

After enduring a tough time at the end of 2018 with the loss of a former co-title sponsor, Drops now looks forward to a future partnership with Bkool.

Made up of 10 young mainly British riders with an array of Olympic, World Cup and World Championship medals between them, Drops riders will receive Bkool’s top-of-the-range cycling training equipment to supplement their training and racing preparations. This includes Bkool’s new Smart Air turbo trainer.

The company will provide each of the riders with premium access to its Bkool Simulator, on which riders from all over the world can join up and ride on over two million courses worldwide, over 100 fitness classes led by professionals, and even race in a velodrome.

Javier Cedepano, Marketing & Sales Director at Bkool, said “This is a great time for women’s sport and women’s cycling, and we are delighted to be a part of it. Drops is such a vibrant young team that has the potential to do some really special things this year.”

Drops will utilise Bkool’s hardware and software in their pursuit of competitive goals, training on Bkool’s turbo trainers in the build-up to races and warming up using the equipment on race day itself. The riders will promote Bkool and its involvement across all of the team’s channels and will collaborate with Bkool on a ‘number of promising projects’.

One of these involves Drops hosting training rides on Bkool’s online simulator. This means that amateur riders can join up and ride with Drops’ Olympic and World champions from the comfort of their own home.

Bob Varney, Team Director of Drops, said “After such a difficult period of uncertainty, we couldn’t be happier to be signing with Bkool. There has definitely been an upshift in our fortunes and Bkool’s incredible technology will certainly help boost our training, and help us kick on to great things this season.”

www.bkool.com
www.dropscycling.com

 

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