The Boels-Dolmans women’s pro cycling team and technical partner Santini Cycling Wear are supporting Pink Ribbon and breast cancer research with a special auction of the kit, accessories and bikes used by the team during the Amstel Gold Race on Sunday, April 21.
Proceeds from the auction, which will be online at www.boelsdolmansforpinkribbon.com – alongside any money prizes won by the athletes during the Dutch race – will be donated to Pink Ribbon. The international organisation funds scientific research and projects focused on treatment, post-operative assistance and the long-term effects of cancer.
“Of course we will do this! This was our first reaction when team manager Erwin Janssen explained to us the idea of this special Pink Ribbon campaign,” said reigning Dutch and former world champion Chantal Blaak.
“We discussed the topic later with a couple of riders. Almost everyone knows somebody near who is affected by breast cancer. All extra aid and help to beat this possibly deadly disease is a bonus. We are very determined to make this a success and attract as much attention as possible towards the Pink Ribbon campaign and eventually raise as much money as possible.”
All of the kit and gear provided to the riders for the Amstel Gold Race will be sure to stand out. Everything will be pink in honour of Pink Ribbon and breast cancer research: the bikes, the helmets, the shoes, the support cars and the kit. The latter is being made especially for the occasion by Santini, official technical partner to the Boels-Dolmans team.
“We are honoured to be able to support the team’s athletes and the campaign to help the battle against breast cancer,” said Paola Santini, Marketing Manager at Santini Cycling Wear. “This is a particularly sensitive subject that is very close to our hearts and we want to make our own contribution by very quickly making up the special pink kits for the Amstel Gold Race.”
Six special jerseys worn by the Boels-Dolmans women during the Dutch event will go under the hammer at the end of the race and the proceeds will then be donated to Pink Ribbon.