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BrewDog gets the beers in at Rouleur Classic LDN


Taking place from 31 October to 2 November, the 2019 Rouleur Classic LDN is the fifth edition of ‘the world’s finest cycling show’. This year’s show in central London sees Scottish craft beer company BrewDog join the growing list of show partners.

BrewDog has got on-board as Drinks Partner for the 2019 Rouleur Classic ‘reinforcing a commitment to cycling following the launch of its global cycling club, the BrewDog Chain Gang’. The company will be taking its top beers – Punk IPA, Dead Pony Club, Lost Lager, Clockwork Tangerine and Zombie Cake – along to the show for customers to enjoy, as well as offering a social tasting experience.

Alongside it will be hosting an official after party for guests and speakers at the BrewDog Seven Dials venue.

Rouleur Managing Director Bruce Sandell said “It is a great honour add such a reputable brand to our list of partners, a brand from outside the industry that is becoming more involved in the sport.

“The [show] team work tirelessly to bring the greatest names to the greatest show in international cycling – the Rouleur Classic. With one of our best line-ups of Grand Tour legends and bicycle industry visionaries, alongside a wealth of exclusive brand launches and cycling memorabilia, this year’s show is set to be the best yet.”

James Brown, BrewDog Director of Retail, said “We are excited to join as the Official Drinks Partner for Rouleur Classic LDN. The partnership is a natural fit for BrewDog as we continue to increase our commitment to the cycling community through our global cycling club BrewDog Chain Gang.

“We share a belief in achieving greatness through hard work, determination and dogged, uncompromising persistence, but most of all think there is nothing better at the end of a long ride than a cold beer.”

Rouleur Classic LDN will showcase over 50 premium cycling brands, exhibiting the latest in performance bicycles, clothing and accessories. Special guests at the show include Greg LeMond, Sir Bradley Wiggins, Phil Anderson, Sean Yates, Simon Gerrans, Mat Hayman, Damiano Cunego, Adam Blythe and Giulio Ciccone.

Tickets to the Rouleur Classic LDN are now available with prices from £35.

Show exhibitors include: 100%, 4iiii, Abus, Bianchi, Campagnolo, Cannondale, Castelli, Ceramicspeed, Cervélo, Colnago, Craft, De Rosa, Elite, Exept, FFWD, FSA, Fizik, Gore, HJC, HEXR, Hope, Knight, Koo, Lazer, Le Col, Limar, Look, Maurten, Mavic, Met, Panaracer, Pedaled, Pegoretti, Pinarello, Pirelli, POC, Polartec, Ribble, Santini, Scott, Shimano, Sidi, Specialized, Speedplay, Silca, SRAM, Stages, Swift Carbon, Tacx, Titici, Velohawk, Vision, Wahoo, Wilier, Zipp.

Partners include: Action Medical Research, BrewDog, Madison, Saddleback, Sigma Sports, Visit Switzerland / Made in Bern, World Bicycle Relief, Zyro Fisher, Halewood Wines.



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