The London Bike Show and Triathlon Show: London, ‘the UK’s largest cycling and triathlon exhibition’, has announced the addition of Casquette Live to the 2019 event. Hosted within the familiar surroundings of ExCel London, this year’s show takes place later than usual, running from March 29-31, 2019.
Casquette Live’s women specific programme – created and curated by Casquette media and magazine – will have its own stage within the London Bike Show, showcasing a diverse range of interviews, discussions, tutorials and stories from a full spectrum of women’s cycling.
Curated by women, for women, Casquette Live has already announced special guests including professional riders Katie Archibald and Helen Wyman, cycling journalist Rebecca Charlton and former pro athletes Molly Weaver and Iris Slappendel.
Casquette Live will include a track stand workshop by women-only cycling club Velociposse and a Saddle Library, in association with London Bike Kitchen, which seeks to help cyclists remedy the age-old problem of finding a perfect saddle. Specialist advice and test ride opportunities will be available.
A series of bespoke Casquette Live ticketing packages are available for individuals and groups, which include a copy of the Motivational Manual, a unique celebration of women’s cycling with stories, resolutions and ‘the best bucket list rides imaginable’.
The London Bike Show and Triathlon Show: London shall be showcasing a variety of the latest innovations across apparel, technology, bicycles and much more throughout 20,000sqm of ExCel London.
Further demonstrations and events shall be taking place during Casquette Live, with topics ranging from cyclist specific yoga to everything required for a backpacking adventure. A finalised schedule will be announced ahead of the show.
Danielle Welton, Founder of Casquette, said, “This is our chance to bring the attitude, aesthetic and humour of Casquette vividly to life, and we can’t wait to introduce our fans to the women fuelling their passion for riding in an event format. The programme is a proper belter and the women who we have lined up to share their stories and experiences on-stage and in masterclasses are true legends!”
Geraldine Reeve, Show Director of the London Bike Show and Triathlon Show: London said, “It’s fantastic to be working with Danielle and Casquette Magazine to ensure that women’s cycling is well represented at the show. By introducing some exciting and engaging content, specifically for women, we will have a great opportunity to grow the show and even out the male/female split – which has traditionally been 80% male/20% female.
“It’s also a unique opportunity for our exhibitors to engage with our growing female audience and sell more products at the show and beyond.”
Tickets for Casquette Live are available online.