CatEye has been announced as a winner of this year’s iF DESIGN AWARD for its CatEye Quick bike computer in the iF DESIGN Product category. Over 6,400 award entries were submitted from 50 countries, which were scrutinised by a 67-member jury made up of independent experts from all over the world.
The jury’s award rewards the design and development of the CatEye Quick – positioned as a simple and stylish cycle computer for urban, design-conscious cyclists. Unlike more traditional computers which are often mounted directly on the handlebars, the CatEye Quick is specifically designed with out-front mounting for user-friendliness. Japanese firm CatEye note that this offers easier and more natural visibility and cycling safety, while boasting a sleek side-on silhouette.
In keeping with its slim, user-friendly design profile, the Mode button is located on the arm of the unit, while its inverted LCD screen is easy to read even in daylight. It is also easily removable for protection against theft.
Koichi Tsuyama, President of CatEye said, “We are honoured and proud that our Quick computer has been awarded an iF DESIGN AWARD 2019. It is well-deserved recognition of the excellence our experienced, user-focused design and product development team brings to every cycling light, computer and accessory we produce.”
For over 60 years the iF DESIGN AWARD has been recognised as an arbiter of quality for stand-out design. An annual event, it is run by the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH. All awarded entries are displayed at the iF design exhibition in Hamburg.
The iF label is renowned worldwide as one of the most important design prizes in the world and submissions are awarded in the following disciplines: Product, Packaging, Communication & Service Design/UX, Architecture, Interior Architecture as well as Professional Concept.