Leveraging its recently confirmed partnership with Challenge Family, Zone3 will be the new official swim partner of Challenge Almere-Amsterdam. Thanks to this partnership, participants of ‘the second oldest [triathlon] race in the world’ will benefit from a wide range of specially designed endurance products for the next three years.
“We are very pleased to present our partnership with a well-known and trusted triathlon brand,” said Challenge Almere-Amsterdam Commercial Director Jort Vlam.
Sam Chapman, International Marketing Manager at Zone3, added “It’s great to be working with Challenge Almere-Amsterdam as their official swim partner for the next three years. It’s an exciting opportunity to support one of the oldest triathlons in the world and one of the most iconic races in Europe, as we continue on our quest to become the world’s leading triathlon brand.
“This partnership is also a natural extension of our global swim partnership with Challenge Family as official merchandise partner; and we look forward to working with them in the years to come.”
Jort Vlam continued “At our race, there will be a large selection of wetsuits and further swim apparel available for beginners, intermediate and pro athletes. There will be some exciting, exclusive offers for Zone3 products and we truly believe this will be amazing for our athletes. There also will be an opportunity to hire wetsuits, so this will give our participants the chance to test and get familiar with the latest Zone3 models before purchase.”
Taking place this year on 14 September 2019, Challenge Almere-Amsterdam is a renowned name in triathlon history. After Hawaii, Challenge Almere-Amsterdam (formerly the Holland Triathlon) is one of the oldest triathlons in the world. Athletes such as Axel Koenders, Gregor Stam, Gerrit Schellens, Frank Heldoorn, Georg Potrebitsch, Yvonne van Vlerken, Heleen bij de Vaate and Chrissie Wellington have all featured on the event’s podium.
Several European Championships and World Championships have held in Almere. The fastest race time, finishing in 7:55:44, was achieved by Jaroslav Kovacic in 2018. In 2019, Challenge Almere-Amsterdam will host the ETU Long Distance European Championships; and in 2020 the ITU Multisport World Championships.