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Challenge Family expands coverage via Velosock partnership


Challenge Family has presented a new partnership with Velosock. This partnership will provide athletes with ‘innovative bike covers which are specifically designed to ensure a safer transportation of race bikes and [which] help to make travelling [by] bike more convenient.’

Specialising in bicycle covers, Velosock draws inspiration from its Nordic heritage of cycling culture. The company adds that it delivers a unique bike storing solution that is now used worldwide. With this new partnership Velosock bike covers will be available for all athletes in the Challenge Family webshop.

Challenge Family notes that ‘With one of Velosock´s covers, cyclists now have the freedom to take the bicycle inside their apartments, hotel rooms, cars, public transportation without the least amount of worry for damaging the ride or leaving dirt and debris on the floor… And with custom made bike covers for the world’s best triathletes such as Jan Frodeno, Andreas Dreitz, Patrick Lange and Sebastien Kienle, Velosock has already been able to showcase their high quality bike covers in the transition zones of some of the biggest races.’

“At Challenge Family we are always looking for ways to improve the athletes’ experience on race day but also in their daily lives, consistent with our motto ‘All About The Athlete’,” said Zibi Szlufcik, CEO of Challenge Family.

“This is why we are so proud to announce our partnership with Velosock whose range of bike covers are leading the global market, with many of the world‘s greatest triathletes choosing Velosock bike covers to protect their bikes. The passion for endurance sports and desire to create innovative products connects Challenge Family and Velosock together for a long and lasting and successful partnership.”

Gvido Bajars, CEO of Velosock, said: “We are really excited about our new collaboration with Challenge Family and we think the brand is providing the best possible races for triathletes. Striving for excellence and innovative thinking is what brings Challenge Family and Velosock so close together and we are sure that we will be working side by side for years to come.”

Together with Challenge Family the Velosock team has also created a brand new design for its product offering. Athletes will be able to purchase the full range of bike covers at Challenge Family races. These include at Challenge Prague in the Czech Republic, and Challenge Almere in the Netherlands, including exclusive deals only available at the race expos.

Velosock specializes in bike storage and transportation solutions for professional cyclists, as well as casual riders, providing all-round coverage to keep a bicycle clean and protected at all times.

Challenge Family encompasses 34 full and middle distances in 23 different countries. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, Challenge Family races seek to provide ‘memorable experiences that capture all the excitement and emotions of this inspirational sport.’



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