Challenge Family is joining forces with two big names in the endurance sports event sector – Long Course Weekend and Haute Route. A release from the company noted that this is… ‘a big step forward for all three companies founded on an inclusive, innovative and family-orientated approach; and so many athletes worldwide will benefit from this quality focused collaboration.’
Further details on the collaboration are expected to be unveiled over the coming weeks. It is envisaged that it will involve collaborative marketing and athlete outreach by each of the three event organisers.
Zibi Szlufcik, CEO of Challenge Family said “Due to the fact, Long Course Weekend, Haute Route and Challenge Family all share the same values and focus 100% on athlete experience, this cooperation is simply a natural fit.
“Quality experience, excellent value for money, respect for the sport and hosting community, sustainability and innovations have been drivers of our growth and we are extremely proud to align with worldwide leaders like Long Course Weekend and Haute Route to grow and bring the mass participation sport to the next level.”
Matthew Evans, CEO of Long Course Weekend, said “We are proud to be announcing this collaboration; as from the outset, we share so many values and now opportunities of working alongside each other. Events have to adapt an outside the box mentality – as athletes, supporters and communities continually evolve to raise the standard of world class events across the globe.”
He continued, “Opportunities always come from keeping an open mind and we believe that having this platform will help develop [all] organisations, not just in terms of growth, but more importantly, the depth of the relationships we have with athletes, supporters, sponsors and the communities in which we operate.”
Matt Holden, CEO of Haute Route, added “I’m delighted to announce the Haute Route partnership with Challenge Family. Challenge Family shares many similar values not only across their events, but amongst their staff and company overall.
“We strive to provide events that are inclusive, sustainable and that build a community of athletes who enjoy excellent experiences all across the globe. Having Challenge Family and Long Course Weekend associated to our brand new ‘Road to Haute Route Program’ is a strong message to our riders and to the endurance athletes in general.
He continued, “Road to Haute Route aims to provide the most powerful endurance sports calendar to our riders because cycling is perfect training for triathlon; and triathlon is perfect training for achieving greater performances during the Haute Route.”
Long Course Weekend is celebrating 10 years in Wales this year and is looking to host 12,000 athletes in Tenby, Pembrokeshire. The Long Course Weekend brand is now moving internationally – with events in Holland, Mallorca and Australia. Targeting everyone from 5k athletes through to full distance triathletes, it has become the event of choice for families, clubs and professional athletes alike.
Haute Route is ‘the world’s first global series of multi-day cycling events for amateur riders’. The series seeks to provide all participants with a true ‘ride-like-a-pro’ experience both on and off the bike. Haute Route events take place over either 3 or 7 days in iconic cycling destinations across the globe.
Challenge Family bills itself as the fastest growing global triathlon series – with 34 full and middle distance events in 23 different countries. Focusing on delivering ‘the race of a lifetime to athletes of all ages and abilities, Challenge Family races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.’