Skin lubricant specialist Chamois Butt’r is creating its first-ever brand ambassador team for 2020 to promote its products and ‘help more people learn about enjoying #happybits on every mile of their ride.’
The new ambassador team represents a shift for the brand that has a long history in event sampling. The ambassador team will be made up of an ‘eclectic group of passionate individuals committed to sharing their love of cycling and Chamois Butt’r.’
Ambassadors will receive shipments of products and other goodies throughout the year. Team members will also gain membership to an ‘engaged community, have access to exclusive giveaways, get a first-look at new products, and share their stoke with the world via Chamois Butt’r social media platforms.’
“We are on a mission to make every ride more enjoyable, no matter the rider’s skill level or experience,” said Steve Mathews, Chamois Butt’r Founder and President. “We are excited to partner with a diverse set of motivated cyclists to positively and authentically represent Chamois Butt’r.
“This strategy helps us highlight the people that inspire us to come to work every day and make products that help get the most out of life on two wheels.”
The application period for ambassadors is open now through December 13, 2019. Ambassadors will be selected and notified in January 2020.