The Deuces Wild Endurance Festival, held on June 6-9, 2019 at Fool Hollow Lake in Show Low, AZ, reported ‘unprecedented registration growth this year’. Overall registrations grew over 70% from 2018 and put participation levels ‘near all-time highs’. The Deuces Wild Endurance Festival is comprised of a range of triathlons, aquabikes and running events.
Seton Claggett, co-founder of the event and Marketing and Course Operations Director, said “In 16 years, this event has never seen this kind of growth and we were able to do this on an extremely limited marketing budget. The statistics speak for themselves – multisport events were up 49% (our Youth event was up an amazing 68%); our run events, which were new in 2018, were up 248%; overall registration was up 71%; and we pretty much closed the gender gap with 54% men and 46% women.”
In addition to putting on the first ever night time XTERRA event, the Deuces Wild Endurance Festival was also host to the inaugural Triathlon Club and Team World Championships.
Seton continued, “If anything, these World Championships put some old-fashioned competition into the mix to encourage clubs and teams to get more of their members involved with the event by racing, volunteering, or both. The Deuces Wild XTERRA After Dark was also a fun experiment, and it provided a good beta test should we decide to make it a larger night racing event next year.”
He continued, “When it comes to growing a race, you have to continuously be working on the experience – from a digital presence all the way to what your race has to offer. It is a rapidly evolving process, and in order for races to not only survive, but thrive, they need to adapt to this new model.”
2019 Deuces Wild Endurance Festival by the numbers
US States represented: 14
Countries represented: 2
Male/female breakdown: 54% male / 46% female
Triathlon/aquabike registration growth year-on-year: +49%
Run registration growth year-on-year: +284%
Total registration growth year-on-year: +71%
The organising team note that the draw of the Deuces Wild Endurance Festival has always been its grass roots atmosphere combined with its large scale event-style production. ‘A focus on the athlete experience ensures that each participant leaves feeling fulfilled and excited to come back again the following year.’
The signature popsicle at the finish line is seen as the cherry on top of a day filled with ‘scenic courses, exceptional staff and volunteers, and fantastic schwag’. The event has also been touted as one of the best triathlon festivals in the US by both Outside Magazine and Triathlete Magazine.
The Deuces Wild Endurance Festival began in 2004 and is produced by TriSports Racing – a non-profit 501(c)(3). It has donated over US$120,000 to 50+ non-profit and community organizations around the United States.