The organisers of Elite Sports Expo, ‘the UK’s leading event for human performance’, have announced a three-year headline sponsor partnership with Totum Sport, a specialist brand in ‘100% natural sports performance, hydration and recovery’.
The Elite Sports Expo will take place at London’s ExCeL Exhibition Centre on May 8-9, 2019 and will be ‘attended by the industry’s most influential leaders and decision makers’.
The expo brings together elite sports clubs, coaches and athletes. It encourages information sharing, networking and best practice across all sports. Innovations in strength and conditioning, SAQ training, data analysis, nutrition, injury prevention and recovery will be at the heart of the 2019 exhibition.
The partnership between Totum Sport and Elite Sports Expo is seen as a natural fit with the common target audiences and fields of interest across the sporting landscape.
John Kelleher, CEO of Totum Sport, said “We have been looking to identify with partners that align to our strategic aim, to help us continue the narrative of the importance on hydration in elite sport, providing a 100% natural, sustainable and more effective solution for athletes to excel in their field.
“Totum Sport is already being used by a number of elite athletes across the globe – including 17 times Grand Slam winner Rafael Nadal. We hope that our presence within the Elite Sports Expo will help better inform and educate those on the benefits of a natural alternative to hydration and recovery.”
Max Quittenton, Managing Director of Elite Sports Expo, added “2019 is an exciting year for us, with our flagship expo Elevate now being partnered with both elite sports and recovery professionals (COPA) in an events platform which is completely unique within the UK.
“We are delighted to partner with a brand which operates in such a similar field, encompassing all of those areas.”
Totum Sport will be exhibiting during the Elite Sports Expo and will also provide and supply ‘The Hydration Station’ for visitors to use during the show, along with a presentation on 8th May (10:50 BST) by the company’s Group Head of Nutrition, Marie Farag, and leading Sports Nutritionist, Dr Marc Bubbs.
Additional partners of Elite Sport Expo include UK Sport, ISEH, English Institute of Sport, Scottish Institute of Sport and UKSCA.