The hep Challenge Heilbronn powered by Audi has introduced an initiative to leverage elite athletes racing at this year’s event, which takes place on May, 19th. At a press conference, the event’s title sponsor, hep, introduced its hep Sports Team.
The team of selected endurance athletes seeks to support solar tech specialist hep as it activates its sponsorship in Heilbronn, Germany.
During the press conference, members of the team – Sebastian Kienle, Laura Philipp and Arne Gabius – were interviewed by hep co-founder Christian Hamann. Discussions turned to a desire to commit to positive activities for planet earth.
The three athletes and the other team members – Maurice Clavel and Boris Stein – will be on the starting line of the hep Challenge Heilbronn powered by Audi on May 19th.
These and the other 2500 starters over the three distances – Middle, Olympic and Sprint – can look forward to a new cycling course, which race organizer Kai Sauser presented at the press conference. Instead of a previously counterclockwise route, the bike course now heads from Heilbronn on a direct route to Zabergäu.
The run course over the Middle Distance is also amended in Heilbronn. There is an extension of 2km per lap and so the athletes will run three instead of four laps. In addition, there is a return of the transition area to the Badstraße area. This is expected to ease transition for athletes and benefit spectators.
The SI Challenge women’s run and the Junior Challenge are back on Saturday as part of the race weekend. The Junior Challenge will take place as an aquathon in 2019. Also on Saturday, the traditional Bürger Maultaschen Party takes place as well as the athletes’ briefing and the ‘Dicke Fische’ live concert on the Neckarbühne.
In addition to hep, Challenge Heilbronn has added to its roster of sponsors. British brand Zone3 is the new swim sponsor; and non-alcoholic beer will be provided by Bitburger 0.0%.
According to the race organisers, the new hep title sponsorship is already a defining feature, making the event even greener and more environmentally friendly. In keeping with the ‘green theme’, the event’s long-time partner Audi will present its new electric-powered ‘e-trons’ as leading vehicles this year, and the environmental partnership with Grüner Punkt will also be continued.