The Enea IRONMAN 70.3 Gdynia event has been recognised by Poland’s DEMES Sports Business Awards – with the 2018 edition winning in the Sport Event category. The distinction was granted during the XV Gala of Sport and Business, which took place on March 13, 2019 at the Olympic Center of PKOL in Warsaw.
The Sports Business Awards are for those individuals and institutions whose activities have a direct contribution to the development of Polish sport, as well as the relationship between sport and business. The DEMES statuettes in the Sport Event category aim to highlight events that, thanks to the organizers, sponsors and fans, have become important points on the sports map of Poland and Europe. The evaluation of candidates is based on such elements as:
- Sports ranking of the event;
- Media utilisation and impact;
- Promotion and marketing;
- Cooperation with sponsors;
- Organization; and
- Cyclicality of the event.
“This statuette symbolizes 10 years of extremely dynamic development of Polish amateur triathlon,” says Piotr Jakóbik, Marketing Director of the agency Sport Evolution, which organizes the Enea IRONMAN 70.3 Gdynia event.
He continued, “Enea IRONMAN 70.3 Gdynia is an event that invariably sets standards in this market – not only in terms of organization, but also business, related to cooperation with the host city, sponsors, partners and the media. However, this award would not have been possible without the hard work and involvement of thousands of people – from the president of the city of Gdynia, through to our partners and the entire organizational team, and to the volunteers who gave their free time and energy over the years. It is a good moment to say ‘Thank you!’ to all these people.”
During the 15th Sport and Business Gala, DEMES statuettes were distributed in 14 different categories. Among the winners were: Kamil Stoch, Polish Paralympic Committee, LOTTO Ekstraklasa and Polsat Sport.
Enea IRONMAN 70.3 Gdynia attracts around 4000 amateur triathletes, but also personalities from the world of Polish showbusiness and media. Pro triathletes such as Daniela Ryf, Mirinda Carfrae, Timothy O’Donnell, Andreas Raelert and Nils Frommhold have competed on the route in Gdynia.