Challenge Family has confirmed a strategic partnership with Olympus, which is being billed as ‘a visionary new community development that uniquely fuses sport, entertainment, fitness, health and more.’
As part of the multi-year strategic partnership, the parties will jointly plan and organize Challenge Family triathlon events and training camps, to be held on and around the Olympus campus in Florida. Coming to the Greater Orlando area in 2020, Olympus is a 250-acre master planned community. It features the Epic Sports Resort, a ‘global hub for amateur, collegiate and elite training and competition, sports medicine, and the future of health and wellness’.
“Challenge Family stands for amazing races all over the world,” said Zibi Szlufcik, Chief Executive Officer of Challenge Family. “That’s why we decided to partner with the visionary team at Olympus and the exciting platform they represent for our athletes and our brand.”
“We are honoured to join forces with Zibi and his team. We see their passion for staging ‘events for everyone’ and we share a commitment to delivering excitement, value and vitality,” said Michael Carroll, Founder of Olympus Sports and Entertainment Group.
“At Olympus,” Carroll continued, “we are planning things today, from the physical layout of the campus to the digital infrastructure, that will enhance the training and competition experience both for Challenge Family athletes and for fans. We look forward to becoming Challenge Family’s ‘North American home’ in the years to come.”
“The City of Clermont is thrilled about the announcement of Challenge Family’s partnership with Olympus,” Clermont City Manager Darren Gray said. “As the Choice of Champions, Clermont is no stranger to triathlons. We’ve been hosting triathlons for over 30 years, and we’re so excited that Olympus is partnering with a world leader in triathlon races to bring even more champion athletes to Clermont.”
Lake County Commissioner Sean Parks said: “We are thrilled and so very proud to welcome Olympus to Wellness Way. Olympus is illuminating the future of responsible development, and helping us to diversify our economy, protect natural resources and strengthen connectivity with other economic hubs in the region and beyond. This is truly a momentous occasion, and we are honoured to host everything that Olympus has to offer.”
The parties made the announcement following the passage and adoption, by unanimous vote of the Planning and Zoning Board of the City of Clermont, Florida, of Olympus’s ordinance into the City’s Code of Ordinances.
The announcement also follows the inaugural Challenge Daytona weekend at the iconic Daytona International Speedway, on December 8-9, 2018. Across the weekend, over 1,500 athletes competed in a variety of race experiences, including Sprint Distance, Junior Challenge, and 5K/10K events, as well as Middle Distance professional and amateur events.
This year’s Challenge Daytona takes place on December 15, 2019.
Based in Amberg, Germany, Challenge Family is a leading global triathlon festival race series. With over 40 races annually across 26 host countries, Challenge Family notes that it offers ‘events for everyone’ with a ‘festival character’, so that everyone can share in the triathlon experience, from professionals to age-groupers.
Olympus was created by Olympus Sports & Entertainment Group, a private development organization, whose unique vision is estimated to produce over US$1 billion in economic impact and over 5,000 jobs for Greater Orlando at buildout. The facility will feature ‘innovative development zones of excellence devoted to Sports Training and Competition, Sports Medicine and Performance, Health and Wellness, Entertainment and Hospitality, Business Innovation and Growth’.