GORE Wear has announced that Erman Aykurt will begin his role as the apparel brand’s new Creative Lead. He starts in the role on 1st November 2019 in Feldkirchen-Westerham (Germany).
GORE Wear notes that Aykurt is a passionate cyclist, who has over 20 years’ experience in the sports industry; working for several years at Adidas in Japan, Converse in the USA and more recently in Germany as Creative Director at the sports style division of Puma.
Commenting on his new appointment Aykurt said “The relationship between a brand and consumer, and the storytelling around a product, has always fascinated me. That’s one reason I am really looking forward to working with GORE Wear. Offering undisputed quality and functionality, my aim is it to now help ensure its products are emotionally accessible for customers.”
GORE Wear is part of W.L. Gore & Associates. Best known for its GORE-TEX brand, the company serves markets around the globe and is still privately owned.